Mass Media and Pop Culture in Health Communication (organized by HCWG)
Tuesday, November 3, 2015: 4:30 p.m. - 6:00 p.m.
This session explores innovative ways that pop culture and media can be integrated into health communication campaigns, and how health information in pop culture affects public health outcomes. Audience members will learn the relevance of pop culture to public health and understand why and how media and pop culture are important resources for improving health outcomes.
Session Objectives: Discuss how mass media and pop culture can be used to improve health attitudes and perceptions.
Identify the dominant constructs comprising the child-mediated communication framework.
Explain integrated marketing strategies using music and social media platforms to reach youth and communities of color.
Describe how youth subcultures and peer crowds are related to health outcomes.
Discuss the theory of youth peer crowds and its influence on risk behaviors.
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by: Public Health Education and Health Promotion
Endorsed by: Alcohol, Tobacco, and Other Drugs, Black Caucus of Health Workers
Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)