2015 APHA Annual Meeting & Expo

Home Events & Meetings Annual Meeting Schedule & Program

Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
Only $90 for presenters, $140 for registered attendees and $200 for non-attendees.

Online Program

4447.0
Mass Media and Pop Culture in Health Communication (organized by HCWG)

Tuesday, November 3, 2015: 4:30 p.m. - 6:00 p.m.
Oral
This session explores innovative ways that pop culture and media can be integrated into health communication campaigns, and how health information in pop culture affects public health outcomes. Audience members will learn the relevance of pop culture to public health and understand why and how media and pop culture are important resources for improving health outcomes.
Session Objectives: Discuss how mass media and pop culture can be used to improve health attitudes and perceptions. Identify the dominant constructs comprising the child-mediated communication framework. Explain integrated marketing strategies using music and social media platforms to reach youth and communities of color. Describe how youth subcultures and peer crowds are related to health outcomes. Discuss the theory of youth peer crowds and its influence on risk behaviors.
Moderator:
David Bickham, PhD

4:30pm
Using Nollywood to Change Malaria and Family Planning Behaviors   
Babafunke Fagbemi, Executive Director at Center for Communication Programs Nigeria
Audio (mp3) recording Recorded Presentation (mp4)
4:45pm
Hip Hop Stroke: Developing a framework of child-mediated communication to address stroke literacy   
Ellyn Leighton-Herrmann, PhD, James Noble, MD MS CPH, Mindy Feldman Hecht, MPH, Alexandra DeSorbo, MPH, Monique Hedmann, MPH, Saima Huq, MPH and Olajide Williams, MD MS
Audio (mp3) recording Recorded Presentation (mp4)
5:00pm
Smoke It Up: Exploring the Themes and Prevalence of Tobacco Rap Lyrics on Twitter   
Ganna Kostygina, PhD, Eman Aly, MSW, Glen Szczypka, MA and Sherry Emery, PhD, MBA
Audio (mp3) recording Recorded Presentation (mp4)
5:15pm
Why adolescent peer crowds matter: Incorporating youth subcultures and values in health behavior campaigns   
Meghan Moran, PhD, Jeffrey W. Jordan, MA and Mayo Djakaria, MPH
Audio (mp3) recording Recorded Presentation (mp4)
5:30pm
A little bit Rock & Roll: How small influences from high-risk subcultures increase youth tobacco-use   
Jeffrey W. Jordan, MA, Mayo Djakaria, MPH and Brian Robertson, PhD
Audio (mp3) recording

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Alcohol, Tobacco, and Other Drugs, Black Caucus of Health Workers

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)

See more of: Public Health Education and Health Promotion