5130.0
Social Marketing to Improve Public Health (organized by HCWG)
Social Marketing to Improve Public Health (organized by HCWG)
Wednesday, November 4, 2015: 10:30 a.m. - 12:00 p.m.
Oral
This session highlights several innovative and impactful social marketing campaigns. This session will provide audience members with strategies and guidelines for creating and implementing effective social marketing campaigns to promote public health. The audience will learn how to launch impactful social marketing campaigns in diverse contexts to achieve goals such as disease epidemic control, health behavior change and community health promotion.
Session Objectives: Identify best practices for developing a social marketing campaign to impact healthy behaviors.
Describe elements needed in an effective communication campaign aimed at public health promotion.
Explain the importance of evidence-based information in formulating communication campaigns.
Discuss how formative research is used to develop social marketing campaigns.
Moderator:
Alison Welski, MPH
10:30am
10:45am
11:00am
11:15am
11:30am
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by: Public Health Education and Health Promotion
Endorsed by: Community Health Planning and Policy Development
CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)
See more of: Public Health Education and Health Promotion