Social Marketing to Improve Public Health (organized by HCWG)
Wednesday, November 4, 2015: 10:30 a.m. - 12:00 p.m.
This session highlights several innovative and impactful social marketing campaigns. This session will provide audience members with strategies and guidelines for creating and implementing effective social marketing campaigns to promote public health. The audience will learn how to launch impactful social marketing campaigns in diverse contexts to achieve goals such as disease epidemic control, health behavior change and community health promotion.
Session Objectives: Identify best practices for developing a social marketing campaign to impact healthy behaviors.
Describe elements needed in an effective communication campaign aimed at public health promotion.
Explain the importance of evidence-based information in formulating communication campaigns.
Discuss how formative research is used to develop social marketing campaigns.
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by: Public Health Education and Health Promotion
Endorsed by: Community Health Planning and Policy Development
Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)