Online Program

Social Marketing to Improve Public Health (organized by HCWG)

Wednesday, November 4, 2015: 10:30 a.m. - 12:00 p.m.
This session highlights several innovative and impactful social marketing campaigns. This session will provide audience members with strategies and guidelines for creating and implementing effective social marketing campaigns to promote public health. The audience will learn how to launch impactful social marketing campaigns in diverse contexts to achieve goals such as disease epidemic control, health behavior change and community health promotion.
Session Objectives: Identify best practices for developing a social marketing campaign to impact healthy behaviors. Describe elements needed in an effective communication campaign aimed at public health promotion. Explain the importance of evidence-based information in formulating communication campaigns. Discuss how formative research is used to develop social marketing campaigns.

Tailoring interventions for increasing fruit and vegetable consumption among urban and rural African American audiences: Applying market decision-analysis to the intervention design processes   
Lindsay J. Della, PhD, Latrica Best, Ph.D., Siobhan Smith, Ph.D., Quaniqua Carthan, M.A. and M.S.S.W., Margaret D'Silva, Ph.D., Theresa Rajack-Talley, Ph.D., Deborah Potter, Ph.D. and Lisa Markowitz, Ph.D.
Ebola Must GO: Stopping Ebola is Everybody's Business   
Jana Telfer, MA, Peter Harrington, Stephen Douglas, Nathan Huebner and Felicia Warren, LT, USPHS, MPH
Muslim Americans Reaching for Health and Building Alliances (MARHABA): Development of a tailored health campaign to increase breast and cervical cancer screening among Muslim women in in New York City   
Shilpa Patel, MPH, Gulnahar Alam, Lindsey Riley, MPH, Helen Cole, MPH, Victoria H. Raveis, PhD, Simona Kwon, DrPH, MPH, Joseph Ravenell, MD, MS and Nadia Islam, PhD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Community Health Planning and Policy Development

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)