Online Program

Poster

Social and digital media can be immensely useful tools for health communication. This poster session provides audience members with a comprehensive and cutting-edge set of tools for leveraging the rapidly changing and emerging landscape of social and digital media channels. Audience members will learn how others have used social and digital media to promote health and come away with best practices for social media-based health campaigns. This session will also provide audience members with a nuanced understanding of how consumers use social media to talk about health, and how unhealthy behaviors are portrayed and promoted in social media.

Session Objectives: Assess relevant new technologies for use in social marketing campaigns. Formulate ideas and plans for a using social media in social marketing campaigns. Explain how individuals use Twitter to talk about health. Describe how corporations are using social media to promote unhealthy behaviors. Describe methods for evaluating social media health campaigns.