2015 APHA Annual Meeting & Expo

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Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
Only $90 for presenters, $140 for registered attendees and $200 for non-attendees.

Online Program

3115.0
NextGen Tobacco Control Media Campaigns

Monday, November 2, 2015: 10:30 a.m. - 12:00 p.m.
Oral
Despite gains in tobacco control, tobacco use remains the leading preventable cause of disease and death in the United States. The presentations in this session will highlight innovative research and health communication strategies for developing and implementing three national tobacco use prevention and cessation campaigns.
Session Objectives: Describe how tobacco education campaigns can help increase knowledge of the negative health effects of tobacco use. List the various media and health communication strategies employed in national tobacco use prevention and cessation campaigns. Identify mass media campaign evaluation methods.
Organizer:
Chaunetta Jones, PhD, MPH
Moderator:
Chaunetta Jones, PhD, MPH

10:30am
Real Cost: The U.S. Food and Drug Administration's Youth Tobacco Prevention Campaign   

Kathleen Crosby, BS
Audio (mp3) recording Recorded Presentation (mp4)
10:50am
Tips From Former Smokers: A Hard-Hitting Mass-Media Campaign that has Motivated Millions to Quit   

Diane Beistle, BA
11:10am
Truth: Creating a generation for whom tobacco use is a thing of the past   

Dave Dobbins, JD, MPH
Audio (mp3) recording Recorded Presentation (mp4)

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Alcohol, Tobacco, and Other Drugs
Endorsed by: Public Health Education and Health Promotion

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)

See more of: Alcohol, Tobacco, and Other Drugs