NextGen Tobacco Control Media Campaigns
Monday, November 2, 2015: 10:30 a.m. - 12:00 p.m.
Despite gains in tobacco control, tobacco use remains the leading preventable cause of disease and death in the United States. The presentations in this session will highlight innovative research and health communication strategies for developing and implementing three national tobacco use prevention and cessation campaigns.
Session Objectives: Describe how tobacco education campaigns can help increase knowledge of the negative health effects of tobacco use.
List the various media and health communication strategies employed in national tobacco use prevention and cessation campaigns.
Identify mass media campaign evaluation methods.
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by: Alcohol, Tobacco, and Other Drugs
Endorsed by: Public Health Education and Health Promotion
Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)
Masters Certified Health Education Specialist (MCHES)