Film/Video
A Healthier Bronx; #NOT62
Deborah Lomax, MPA
New York City Department of Health and Mental Hygiene, Bronx, NY
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
#NOT62;A Healthier Bronx!!!
Summary: We will be submitting 3 videos for consideration to be featured at the APHA-Global Public Health Film Festival during the APHA 2016 Annual Meeting & Expo in Denver from October 29—November 2. The following abstract can accompany the submission for each of the films since they are part of a series.
All films must be submitted with an abstract. Film abstracts should include the following information:
Over the past seven-years, the Robert Wood Johnson Foundation’s County Health Ranking Report has ranked the Bronx last in New York State in terms of both health factors and health outcomes. In response, "#Not62 – The Campaign for A Healthier Bronx” was established in 2015 by a cross-sector of organizations, including Bronx Health REACH, a coalition of faith based and community-based organizations; the Bronx Borough President’s Office, the NYC Department of Health and Mental Hygiene’s Bronx District Public Health Office, Montefiore Medical Center, and the CUNY Institute for Health Equity at Lehman College. The mission of the #Not62 is to use a Collective Impact approach to address the social and economic conditions that impact the overall quality of life of Bronx residents and foster an environment where Bronx residents can attain the highest level of health. Building upon prior success of filming the “Bronx video,” two new 30-second videos were commissioned to educate and motivate youth, community partners, residents, and elected officials and to highlight some of the positive work that is currently being done to combat the current last-place standing of Bronx County. These films address several criteria for APHA’s consideration including: 1) Utilize entertainment strategies and/or engaging storytelling 2) Advocate and/or encourage policy change for a healthier future 3) Garner support or sponsorship for public health initiatives and 4) Address health equity. The videos were launched to the public at the annual Health Summit meeting of the NYCDOHMH District Public Health Office and partners in January 2015. Assessments will be made on the number of “likes,” the number of organizations showing the videos in their establishments, and to their constituents.
Advocacy for health and health education Diversity and culture Epidemiology Planning of health education strategies, interventions, and programs Public health or related education Public health or related public policy
Film/Video
#NOT62; Campaign for A Healthier Bronx
Deborah Lomax, MPA
New York City Department of Health and Mental Hygiene, Bronx, NY
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
#NOT62 – Campaign for A Healthier Bronx
Summary: We will be submitting 3 videos for consideration to be featured at the APHA-Global Public Health Film Festival during the APHA 2016 Annual Meeting & Expo in Denver from October 29—November 2. The following abstract can accompany the submission for each of the films since they are part of a series.
All films must be submitted with an abstract. Film abstracts should include the following information:
Over the past seven-years, the Robert Wood Johnson Foundation’s County Health Ranking Report has ranked the Bronx last in New York State in terms of both health factors and health outcomes. In response, "#Not62 – The Campaign for A Healthier Bronx” was established in 2015 by a cross-sector of organizations, including Bronx Health REACH, a coalition of faith based and community-based organizations; the Bronx Borough President’s Office, the NYC Department of Health and Mental Hygiene’s Bronx District Public Health Office, Montefiore Medical Center, and the CUNY Institute for Health Equity at Lehman College. The mission of the #Not62 is to use a Collective Impact approach to address the social and economic conditions that impact the overall quality of life of Bronx residents and foster an environment where Bronx residents can attain the highest level of health. Building upon prior success of filming the “Bronx video,” two new 30-second videos were commissioned to educate and motivate youth, community partners, residents, and elected officials and to highlight some of the positive work that is currently being done to combat the current last-place standing of Bronx County. These films address several criteria for APHA’s consideration including: 1) Utilize entertainment strategies and/or engaging storytelling 2) Advocate and/or encourage policy change for a healthier future 3) Garner support or sponsorship for public health initiatives and 4) Address health equity. The videos were launched to the public at the annual Health Summit meeting of the NYCDOHMH District Public Health Office and partners in January 2015. Assessments will be made on the number of “likes,” the number of organizations showing the videos in their establishments, and to their constituents.
Chronic disease management and prevention Diversity and culture Epidemiology Public health or related education Public health or related public policy
Film/Video
RUTABAGA: Fruit and Vegetable Access in Western New York
Adam Graczyk, MS
State University of New York at Buffalo, Buffalo, NY
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
This short film explores how transportation is a major barrier to fruit and vegetable access in the low-income populations of Buffalo, NY. The film follows a graduate student from the University at Buffalo as he takes public transportation to a local farmer's market. The film also highlights important programs that encourage low-income individuals to travel to the farmers markets for fruits and vegetables.
The target audience for this film is policy makers or other individuals interested in fruit and vegetable access. Supporting evidence for the information provided in this film was provided through interviews of researchers at the University at Buffalo and New York State government websites.
The film highlights the difficulty of reaching farmer's markets when relying on walking or public transportation. The Double Up Bucks and Just Say Yes programs offer incentives to low-income individuals, increasing the potential benefits of buying produce at the markets over other outlets such as grocery or convenience stores.
While the video highlights the progress that has been made on increasing access to fruits and vegetables via farmer's markets, a lot more could be done to make it easier for lower-income individuals to access these items. Creating more markets, extending hours of existing markets, and introducing mobile markets are possible future ways to increase access. It should be noted that this film mainly focuses on fruit and vegetable access through transportation. There are many other factors that influence not only access but consumption of fruits and vegetables that are not discussed in this film.
This film was created for a project assignment in a graduate course within the Community Health and Health Behavior department at SUNY at Buffalo, under the guidance of Paul Hage.
Advocacy for health and health education Public health or related public policy
Film/Video
Fighting stigma and discrimination to people living with HIV/Getting to Zero
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
Ethics, professional and legal requirements Implementation of health education strategies, interventions and programs Public health or related laws, regulations, standards, or guidelines Social and behavioral sciences
Film/Video
After Haiyan
Michael Nedelman, BA1, Roxanne Paredes2, Phil Delrosario, BA3, Noemi Pamintuan-Jara4 and Julieta Gabiola, MD5
(1)Stanford University, Stanford, CA, (2)University of Southern California, Glendale, CA, (3)Independent Filmmaker, Palo Alto, CA, (4)Development and Accessibility Fund for the Deaf, Inc., Mandaluyong, Philippines, (5)Stanford School of Medicine, Stanford, CA
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
TITLE: "After Haiyan"
CONTEXT: In November 2013, Typhoon Haiyan surpassed records for wind speeds, casualties, and displaced persons—leaving the Philippines in a state of national disaster. In the years following, advocates for the Deaf community have raised questions about how persons with disabilities may be disproportionately affected by the typhoon and the long-term recovery phase. The latter has not been well documented by mainstream media.
OBJECTIVE: To explore the needs of the Deaf community in accessing disaster relief, health care, and social services.
METHODS: We conducted filmed interviews with Deaf community advocates, healthcare professionals, government officials, and other community members in Tacloban, Philippines. Our interviews addressed the topics of communication with Deaf individuals, Filipino Deaf culture, the distribution of aid and health care, and individual narratives.
RESULTS: We produced a short documentary covering the above topics. We included testimonies from twelve of those interviewed in a nine-minute film. The main themes identified were poor communication between Deaf and hearing people, the exclusion of Deaf individuals by the standard neighborhood-based distribution of aid, and the need for appropriate training of healthcare professionals.
RELEVANCE: Narrativizing gaps in disaster relief, communication, and other policies may lead to both a deeper understanding of factors that affect the health and recovery of Deaf individuals in low-resource and post-disaster settings. Furthermore, a documentary product can be used as an adjunct tool for training of medical and government personnel.
Diversity and culture
Film/Video
Asthma Summit Highlights Video
Luz Guel, Project Coordinator
Mount Sinai, New York, NY
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
On November 20, 2015, Mount Sinai hosted a regional asthma summit sponsored by EPA Region 2 and our Transdisciplinary Center on Early Environmental Exposures (TCEEE). Featuring more than 30 expert panelists and speakers from NY, NJ, Puerto Rico, and the US Virgin Islands, the summit focused on sustainable reimbursement opportunities for in-home asthma interventions. According to new guidelines in the Affordable Care Act, non-traditional medical services now qualify for insurance reimbursement, including services provided by community health workers in the home. The expansion of reimbursement to these non-clinical services provides a new opportunity to evaluate triggers in the home environment that contribute to or exacerbate asthmatic symptoms. Finding sustainable funding solutions for these interventions is critical to reducing rates of asthma in high-risk populations and eliminating the source of asthma triggers in the home, thereby improving health outcomes. This full-day conference was a collaborative effort between city, state, and federal agencies, community stakeholders, and medical and public health professionals. While video footage of the entire event is available on our P30 TCEEE YouTube channel, we have put together a highlights reel to showcase key takeaway messages and direct viewers to our website where conference materials are posted. This video will engage viewers who are interested in getting involved with designing and implementing asthma intervention programs. Contact information for conference presenters is also available on our event page to connect viewers with potential collaborators in the field. We hope this highlights film will inspire viewers to watch more video footage from the summit and enhance their knowledge of current and potential asthma intervention programs.
Event page website can be found here: http://tceee.icahn.mssm.edu/regional-summit-on-sustainable-funding-for-in-home-asthma-interventions/
This video was created with the help of the Mount Sinai Digital & Social Media Department, as well as On-Site Studios.
Supporting evidence from the National Center for Healthy Housing:
Asthma fact sheet: http://www.nchh.org/Portals/0/Contents/HUD_Asthma_FS.pdf
Pests and Contaminants: http://www.nchh.org/Portals/0/Contents/Pest_and_Contaminants_Overview_2_slides.pdf
Products and Practices for a Safer Indoor Environment: http://www.nchh.org/Portals/0/Contents/INFORM_Cleaning_for_Health_Front_Page.pdf
Steps for Creating a Healthier Home: http://www.nchh.org/Portals/0/Contents/Steps_for_Creating_a_Healthier_Home2009.pdf
Indoor Air Pollutants: An Introduction for Health Professionals: http://www.nchh.org/Portals/0/Contents/Indoor_Air_Pollution_Guide_for_Health_Professionals.pdf
Administer health education strategies, interventions and programs Chronic disease management and prevention Diversity and culture Planning of health education strategies, interventions, and programs Provision of health care to the public
Film/Video
Sizzle of Pursuit
Lynn Fredericks, BA
FamilyCook Productions, New York, NY
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
New York City teens from impoverished communities blossom with self confidence and the life skill of cooking as they pursue culinary achievement in Teen Battle Chef (TBC), a national culinary nutrition program developed and disseminated by FamilyCook Productions. “The Sizzle of Pursuit” follows a group of these teens in at risk neighborhoods of NYC. The youth train to develop culinary skills and healthy eating habits to battle the chronic diseases and life stresses of growing up in their poverty-dense communities. As the students become aware that healthy food can also be delicious, seafood can be affordable, and making a meal can be cheaper and healthier than fast food, they make big changes in their daily life. TBC students share their skills and discoveries with their loved ones and friends, and spread the word that eating something delicious does not have to be a guilty pleasure. Students in TBC programs at Edward A. Reynolds West Side High School in Harlem and Health Careers High School in Washington Heights formed competition teams with Franklin K Lane students in Brooklyn to compete in Teen Battle Chef LIVE in 2015. Documentarian Gillian Aldrich, whose credits include working for director Michael Moore, followed the students as they prepped for the completion. Two of the students go on achieve paid summer internships teaching cooking in a Bronx Grow NYC YouthMarket.
Administer health education strategies, interventions and programs Chronic disease management and prevention Implementation of health education strategies, interventions and programs Planning of health education strategies, interventions, and programs Social and behavioral sciences Systems thinking models (conceptual and theoretical models), applications related to public health
Film/Video
Joining the fight for oral health: Promoting health equity
Tiffany Flick1, Cynthia Lord, MHS, PA-C1 and Dawn Morton-Rias, Ed.D., PA-C2
(1)nccPA Health Foundation, Johns Creek, GA, (2)National Commission on Certification of Physician Assistants, Johns Creek, GA
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
Joining the Fight for Oral Health: Promoting Health Equity is part of the PA Leadership Initiative in Oral Health, a movement that partners national PA organizations with interprofessional champions to push levers for change toward shared goals of reducing disparities and eradicating dental disease. The video is the third in an oral health series produced by the nccPA Health Foundation, a supporting organization to the National Commission on Certification of Physician Assistants (NCCPA), the only certifying body for physician assistants (PAs) in the US.
The more than 108,500 certified PAs are qualified to embrace oral health because screening, risk assessment, and behavior change counseling are fundamental to PA practice. Filmed documentary style, the interprofessional video educates while raising awareness about oral disparities. The video features certified PAs, students, a patient, and champions from family medicine, dentistry, and philanthropy sharing experiences that form a clarion call to be the change to improve oral health and overall health. The video encourages PAs and others within and beyond the health professions to get engaged with volunteer and outreach efforts that integrate oral health to foster more equitable care for healthier futures. The production highlights not only how this work is inherent in the professional identify of providers, but also that it offers great intrinsic value to the provider and the recipient of the care.
The evidence to support oral health as the exemplar is compelling. Healthy People 2020 defines health equity as “the attainment of the highest levels of health for all,” but nearly 49 million Americans live in areas where accessing dental care is difficult, contributing to unequal opportunities to be healthy. Poor oral health disproportionately impacts the most vulnerable and underserved with disparities stemming from barriers that may be personal, but also social and geographic. Oral conditions constitute the reason for about 1% of US emergency department visits annually at close to $1 billion; treatment that is expensive, invasive and with greater risks than prevention delivered before a problem exists. Equipping all providers with oral health competencies raises awareness and increases access to care.
Since March 2016, the video has been distributed within the PA profession and the oral health network. The video is being leveraged to sustain promotion of grants for oral health integration in education and outreach and to launch a Be the CHANGE (Create Health Access Now for Greater Equity) grant to equip PAs to identify other health disparities where change can be made. Efforts continue to engage stakeholders, including plans to encourage educators to use the video to introduce health equity, service learning, public health, and other concepts.
The video places a spotlight on poor oral health, what the Surgeon General identified as a “silent epidemic;” and in doing so, catalyzes certified PAs and others to take an active role in addressing this preventable public health crisis by being a little better each day.
Assessment of individual and community needs for health education Implementation of health education strategies, interventions and programs Planning of health education strategies, interventions, and programs Public health or related education
Film/Video
#InRealLife Health on Snap Chat
Patches Magarro, MCIS
self, Old Tappan, NJ
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
#InRealLife snap chat stories are an attempt to make progress in one of the most elusive areas of public health education and promotion: informing an audience that is not looking for information, and may even be resistant to it. The goal of #InRealLife is to provide practical information to laypersons who are indifferent to health topics related to chronic disease prevention including basic nutrition and exercise.
In private conversations, health commissioners Dr. Mary Bassett and Dr. Thomas Farley have declared behavior change in eating and activity-levels in New York and Philadelphia to be a difficult matter met with much resistance. Blue Zones author Dan Buettner has advised that the best way to get a diner NOT to order a particular dish from a restaurant menu is to label it “healthy.” The challenge to get through to individuals who have well-established behavior patterns that do not support their best vitality and longevity is formidable.
Snap Chat has powerful momentum compared with older social media platforms like Facebook. Unfortunately, some of the most successful entities on Snap Chat are brands like Taco Bell whose content only promotes and further normalizes less-healthy food options. #InRealLife is a grassroots effort to counter the “food porn” content that currently dominates social media.
The features on Snap Chat are conducive to a campaign to stealthily educate viewers who are looking for fun, engaging content, but not necessarily health information. Filters, colorful doodles on pictures, and geotags are ways to hold viewers’ interest while promoting subjects like smoking cessation and walking. Can a snap a day keep the doctor away?
Communication and informatics Public health or related education
Film/Video
Thaddius
Maia White, MSW, RN
Alameda Health System, Oakland, CA
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
Introduction:
In this session attendees will hear videotaped patient stories about coping with chronic disease. They will learn how a Care Transitions team recorded these stories and used them to educate themselves, their hospital and community partners. We have submitted 6 videos and would like to present a few of them together. The number of people presenting the videos and the length of the presentation will be determined by how many videos are accepted by the reviewers. We recently had a very successful presentation of 5 videos in which a staff person who created and/or was featured in a video briefly introduced it. Our presenters were community outreach workers, nurses and a social worker. The session was an hour long with questions. Our ideal presentation would be this length, but we would feel privileged to bring just one video.
Abstract:
In real life we only hear a patient’s story once. We can’t hit replay. When a patient tells his story on video there are new possibilities. We have a chance to listen again. We can use their stories to educate ourselves and others about the realities of dealing with chronic disease. We can capture moments of good communication, patient insight, and powerful ideas. The Care Transitions Program at Alameda Health System in Oakland California undertook a videography project to capture our patients’ stories. We use these to educate ourselves and to teach our community partners about what coping with chronic disease is like from the patient’s perspective. Participants in this workshop will view patient video(s) and hear the team discuss how making and watching these videos changed their understanding and practice.
The Care Transitions team at Alameda Health System is a multidisciplinary team including a nurses community outreach workers and a social worker. The program launched in 2012 with funds from the Gordon and Betty Moore Foundation to educate and support high risk patients with CHF, COPD and HIV. The program won a Remarkable Project Award from America’s Essential Hospitals at its annual conference, VITAL2015. The videography project was made possible through a Spotlight on Success award from the Gordon and Betty Moore Foundation. Our grant allowed us to hire two professional documentary film makers to teach us how to make videos. Three of the videos being submitted were made with the help of these film makers, Joanna Sokolowski and Kate Trubull Lavalle. The others were made by members of our team.
This video, Thaddius, portrays a patient with several chronic diseases and an addiction to crack cocaine. The Care Transitions Team worked with Thaddius first in a garage, then a homeless shelter. Ultimately the team helped him find a recovery program. Thaddius’ video captures his experience early in our work with him, when he is at a low point and eight months later in a residential treatment program. The intimacy of the conversation as Thaddius reflects on his recovery process reflects the importance of the team to him and the kind of support he needed.
Administer health education strategies, interventions and programs Chronic disease management and prevention Diversity and culture Implementation of health education strategies, interventions and programs Planning of health education strategies, interventions, and programs Provision of health care to the public
Film/Video
Feeding Buffalo
Elizabeth Machnica, MS MPH RD
University at Buffalo, Buffalo, NY
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
Food insecurity is a global public health concern. Despite being a leading developed country of the world, the United States has much work to do in this arena for its own residents. It is estimated that each year the United States throws 141 trillion calories out in the trash, yet 14% of households remain food insecure. To further add complexity to this situation, socio-economic status and race-ethnicity also are correlated to the occurrence of food insecurity. White households are most food secure compared to African American and Hispanic households, whereas 40% of those living below the federal poverty level face food insecurity compared to a smaller percentage for those above it.
Buffalo, New York, has been ranked as the third-poorest city of the nation among cities of similar population size. Consequently Buffalo also has been found to have a significant level of food insecurity in certain neighborhoods, which has been measured through food access, food quality, and food affordability. African American neighborhoods have far fewer supermarkets compared to neighborhoods that are predominantly White. Additionally, inner-city low income neighborhoods have less access to supermarkets, which are the most common destination for nutritious foods such as fresh produce. Finally, food is least expensive at supermarkets and most expensive at convenience stores, which are more common in low-income neighborhoods.
To investigate how low-income families living in Buffalo can access nutritious foods, a graduate public health student, Elizabeth Machnica, explored these issues surrounding food security through interviewing three community organizations: The Food Systems Planning and Healthy Communities Lab of University at Buffalo, the Food Bank of Western New York, and the Massachusetts Avenue Project. Despite almost a third of Buffalo residents living below the federal poverty level, food insecurity in Buffalo seems to be changing in the face of urban farming and urban food production.
Other professions or practice related to public health
Film/Video
Beginnings of a healthy retail movement in Cuyahoga County
Kakul Joshi, MPH1, Colleen Kelly, BA2, Michele Benko, MS, RD, LD3, Susan Petrone, MA4, Marilyn Burns4 and Erika S. Trapl, PhD5
(1)Case Western Reserve University, Cleveland, OH, (2)Kent State University, Kent, OH, (3)Cuyahoga County Board of Health, Parma, OH, (4)Prevention Research Center for Healthy Neighborhoods, Case Western Reserve University, Cleveland, OH, (5)Prevention Research Center for Healthy Neighborhoods at Case Western Reserve University, Cleveland, OH
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
Title: The beginnings of a healthy retail movement in Cuyahoga County
Film makers (Directors and Producers): Kakul Joshi and Colleen Kelly
This video was created collaboratively with community partners to illustrate the issue of access to fresh and healthy foods in low-resource neighborhoods in Cuyahoga County. Some residents of Cuyahoga County experience poor health outcomes at alarmingly high rates, placing it in the bottom third of all 88 Ohio counties (Cuyahoga County Community Health Improvement Plan, 2015). Those living in the county’s low-income, under-resourced communities, specifically communities of color, youth and older adults, suffer the worst health outcomes. Residents of these urban communities lack accessible and affordable fresh produce. The systematic absence of full service grocery stores from urban centers is a result of some policies and decisions that were made in the past, leading to disinvestment in certain neighborhoods. As a result, for most people living in these disadvantaged neighborhoods today, corner stores may be the only source of food. In 2013, the Health Improvement Partnership (HIP) – Cuyahoga identified access to healthy and nutritious food as one of its top four health priorities in its Community Health Improvement Plan. HIP-Cuyahoga’s partners, including residents, stakeholders, and local store owners from these communities, have joined together to bring fresh food options to local stores and increase awareness of eating healthy and fresh foods. Community members (young and old), store owners in different neighborhoods, community leaders and researchers were interviewed and asked to critique and share recommendations to improve the final product.
Our healthy retail initiative is part of HIP-Cuyahoga’s Health Matters Here outreach campaign. This campaign is centered around the idea of place-based approach to health disparities and inequities. To ensure everyone has the same chance to be healthy, this campaign tackles social issues like structural racism, and personal challenges, like being able to buy healthy foods in our neighborhoods. The video complements the broader campaign which encourages community members including residents, businesses, and store owners to nominate small stores for a healthy makeover through the HIP-Cuyahoga website (http://www.ccbh.info/hipc/about-hip-cuyahoga/health-matters-here-outreach-campaign/). Some of the specific campaign elements include advertisements on and inside buses, in beauty salons, barber shops, laundromats, and local stores; and public service announcements to support the healthy retail initiative. The video is being utilized to raise awareness around healthy retail among resident groups, inspire them to take action and convey the need and demand of ‘healthy foods’ to their local store owners.
Assessment of individual and community needs for health education Public health or related education
Film/Video
Lorell's Story
Maia White, MSW, RN
Alameda Health System, Oakland, CA
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
Introduction:
In this session attendees will hear videotaped patient stories about coping with chronic disease. They will learn how a Care Transitions team recorded these stories and used them to educate themselves, their hospital and community partners. We have submitted 6 videos and would like to present a few of them together. The number of people presenting the videos and the length of the presentation will be determined by how many videos are accepted by the reviewers. We recently had a very successful presentation of 5 videos in which a staff person who created and/or was featured in a video briefly introduced it. Our presenters were community outreach workers, nurses and a social worker. The session was an hour long with questions. Our ideal presentation would be this length, but we would feel privileged to bring just one video.
Abstract:
In real life we only hear a patient’s story once. We can’t hit replay. When a patient tells his story on video there are new possibilities. We have a chance to listen again. We can use their stories to educate ourselves and others about the realities of dealing with chronic disease. We can capture moments of good communication, patient insight, and powerful ideas. The Care Transitions Program at Alameda Health System in Oakland California undertook a videography project to capture our patients’ stories. We use these to educate ourselves and to teach our community partners about what coping with chronic disease is like from the patient’s perspective. Participants in this workshop will view patient video(s) and hear the team discuss how making and watching these videos changed their understanding and practice.
The Care Transitions team at Alameda Health System is a multidisciplinary team including a nurses community outreach workers and a social worker. The program launched in 2012 with funds from the Gordon and Betty Moore Foundation to educate and support high risk patients with CHF, COPD and HIV. Outcomes include an 18% reduction in 30 day re admissions in 2014. The program won a Remarkable Project Award from America’s Essential Hospitals at its annual conference, VITAL2015. The videography project was made possible through a Spotlight on Success award from the Gordon and Betty Moore Foundation. Our grant allowed us to hire two professional documentary film makers to teach us how to make videos. Three of the videos being submitted were made with the help of these film makers, Joanna Sokolowski and Kate Trubull Lavalle. The others were made by members of our team.
In this video, Lorrel Anderson faces challenges with congestive heart failure. He shares his experience of how the care transitions team assisted him in the management of his illness and what it has been like to adjust to this new diagnosis. The video is filmed during a home visit.
Advocacy for health and health education Chronic disease management and prevention Diversity and culture Implementation of health education strategies, interventions and programs Public health or related nursing
Film/Video
Wanna Marijuana?
Stephanie Baiyasi, DVM, MPH, HSAC1 and Zigmond Kozicki, DHA, MSA, MA , LLP2
(1)Great Lakes E Films, Midland, MI, (2)Dr. Zigmond A. Kozicki, Detroit, MI
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
Wanna Marijuana Authors: Zigmond A. Kozicki DHA, MSA, MA and Stephanie J.S. Baiyasi-Kozicki DVM, HSAC Abstract 2016 Documentary short film produced by Great Lakes E Film makers Dr. Zigmond Kozicki and Dr. Stephanie Baiyasi-Kozicki.
This documentary film provides the general public with information they can use to decide if they “wana” (want to) support legalization of marijuana in the State of Michigan. The film points out that medical marijuana is already legal in Michigan. The film also examines the history of marijuana in America. The marijuana legalization activists in the state of Michigan are promoting the decriminalization, the freedom to grow the plant for their own use and the private use of marijuana for all adults. The film shares information that the war on drugs in Michigan which is mostly waged against marijuana users costs the State of Michigan three hundred million dollars each year. In the proposed new law problems associated with the use of marijuana would be mostly considered a public health matter. The video urges people to become aware that a majority of people support legalization. The video also urges people to vote their preference for legalization. Marijuana is used by an estimated 12% of the U.S. population and is currently listed as a Schedule one drug in the U.S. According to the United States Drug Enforcement Agency: A schedule one drug or other substance has a high potential for abuse. The drug or other substance has no currently accepted medical treatment use in the U.S. Time 10:27 Release date March 29, 2016
Other professions or practice related to public health Public health or related laws, regulations, standards, or guidelines Public health or related public policy
Film/Video
Situation of Road Safety in the region of the Americas
PAHO/WHO Communications
Pan American Health Organization, Washington, DC
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
Road traffic injuries in the Region of the Americas accounted for approximately 150,000 deaths in 2010. In the Americas, road traffic injuries are the second leading cause of death for people ages 15 to 24. Deaths and injuries from traffic crashes have an immeasurable impact on families and communities throughout the Americas. Vulnerable road users—pedestrians, motorcyclists, and cyclists—are the most frequent victims of traffic fatalities in all of the Americas’ subregions but North America, where automobile occupants are the predominant group.
The Report on Road Safety in the Region of the Americas describes the status of road safety in the Region of the Americas. Countries across the Region are undertaking to improve road safety. Most have designated a lead agency for road safety and have developed national or subnational road safety strategies. Many have strengthened legislation on one or more of the priority risk factors—speed, drink-driving, motorcycle-helmet use, seat-belt use, and child restraint use. However, further progress is needed with legislation such as implementing and strictly enforcing laws on risk and protective factors.
Administer health education strategies, interventions and programs Advocacy for health and health education Diversity and culture Public health or related education Public health or related laws, regulations, standards, or guidelines
Film/Video
Cuba: Nacer sin VIH - Cuba: Born free of HIV
PAHO/WHO Communications
Pan American Health Organization, Washington, DC
APHA 2016 Annual Meeting & Expo (Oct. 29 - Nov. 2, 2016)
WHO validates Cuba’s elimination of mother-to-child transmission of HIV and syphilis
Cuba became the first country in the world to receive validation from the World Health Organization (WHO) that it has eliminated mother-to-child transmission of HIV and syphilis.
Eliminating transmission of a virus is one of the greatest public health achievements possible for the Regions. Is a major victory in our long fight against HIV and sexually transmitted infections, and an important step towards having an AIDS-free generation.
Cuba’s success demonstrates that universal access and universal health coverage are feasible and indeed are the key to success, even against challenges as daunting as HIV. It shows that ending the AIDS epidemic is possible, and we expect Cuba to be the first of many countries coming forward to seek validation that they have ended their epidemics among children.
Every year, globally, an estimated 1.4 million women living with HIV become pregnant. Untreated, they have a 15-45% chance of transmitting the virus to their children during pregnancy, labor, delivery or breastfeeding. However, that risk drops to just over 1% if antiretroviral medicines are given to both mothers and children throughout the stages when infection can occur. The number of children born annually with HIV has almost halved since 2009 — down from 400,000 to 240,000 in 2013. But stepped-up efforts will be needed to reach the global target of less than 40,000 new child infections per year by 2015.
Nearly 1 million pregnant women worldwide are infected with syphilis annually. This can result in early fetal loss and stillbirth, neonatal death, low-birth-weight infants and serious neonatal infections. However, simple, cost-effective screening and treatment options during pregnancy, such as penicillin, can eliminate most of these complications.
PAHO/WHO has been working with partners in Cuba and other countries in the Americas since 2010 to implement a regional initiative to eliminate mother-to-child transmission of HIV and syphilis.
Mother-to-child transmission of these diseases is considered eliminated when the rates of infection are brought to levels so low as to be considered no longer a public health problem. In the case of HIV, this is defined as fewer than 2 in every 100 babies born to women with HIV, which is the lowest rate considered possible with the prevention methods currently available. In the case of syphilis, elimination is defined as less than 1 case for every 2,000 live births.
As part of the regional initiative, Cuba has worked to ensure early access to prenatal care, HIV and syphilis testing for both pregnant women and their partners, treatment for women who test positive and their babies, substitution of breastfeeding, and prevention of HIV and syphilis before and during pregnancy through condom use and other prevention measures. These services are provided as part of an equitable, accessible and universal health system in which maternal and child health programs are integrated with programs for HIV and sexually transmitted infections.
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