In 2013, Henry Ford received funding to develop a center for Patient Centered Outcomes Research (PCOR). As an academic health system and Baldrige Award winning organization we leveraged our core competencies of collaboration, care coordination and innovation to create a Health System Patient Advisor Resource, our Patient Engaged Research Center (PERC). Foundational to our progress is a 4 objective strategic plan that established: 1. A sufficient, highly trained staff skilled in PCOR. 2. A network of engaged Patient Advisors integrated across the Health System through a flexible Patient Advisor model. 3. Efficient core PCOR structures, processes and models. 4. Financially sustainable infrastructure supported by grants, and publications based on world-class research to disseminate scientific knowledge. As a learning organization, we studied benchmark customer experience organizations outside of traditional research to help develop our unique model of patient engagement. The Henry Ford model engages health care providers, patients, caregivers and researchers in broad activities and Health System teams. These teams are introduced to PCOR concepts and opportunities by PERC’s engagement coordinators and researchers. Over the past 3 years we have achieved significant infrastructure development progress, including an active Patient Advisor group (300+) who have participated in standard training workshops and successful applications and projects (PCORI (4) and NIH (1)) awards aligned with System priorities. Our presentation will describe Henry Ford’s: • Strategic planning approach including all key stakeholders • Flexible model for Patient Advisor engagement • Patient Advisor Welcome Workshop format using the S.H.A.R.E acronym • Recruitment, Engagement and Retention strategies