Sugary drink companies target low-income communities and communities of color like The South Bronx with their unhealthy products. Bronx Health REACH, a community coalition led by the Institute for Family Health, seeks to eliminate racial and ethnic health disparities in The Bronx. Bronx Health REACH hit the streets to raise awareness of these marketing tactics and to offer people fruit-infused water as an alternative to sugary drinks. Bronx residents were asked, 'What do you usually drink?' 'What do you think about the fruit-infused water?' 'How does it feel to know that sugary drink companies are targeting our communities?' 'What should Bronx residents be drinking?'