Court staff content and style preferences for educational videos about medication-assisted treatment (MAT)
APHA's 2020 VIRTUAL Annual Meeting and Expo (Oct. 24 - 28)
Methods: We recruited a purposeful sample of court staff from different Florida regions with experience working with clients who utilize MAT for semi-structured Zoom interviews. During interviews, participants were shown potential animation/graphic styles, asked to identify key messages for videos, and asked how to make the message most persuasive. Interviews were audio recorded and transcribed. We conducted mixed deductive-inductive thematic analysis in Dedoose software. Recruitment continued until thematic saturation was reached.
Results: A total of nine participants identified the following content and style themes: describe the impact of MAT on lifestyle stability, including employment and parenting; refer to well-respected organizations who encourage MAT; use simple but realistic looking animation for the brain; include interviews with actual clients discussing their MAT experience; say MAT is not a “magic wand”; argue that MAT is “not just another drug”; emphasize the need for long-term MAT utilization; and discuss the appropriate role of court staff in MAT decisions.
Conclusion: Despite our small participant sample size, participants from across the state identified similar content and style preferences.
Administer health education strategies, interventions and programs Assessment of individual and community needs for health education Communication and informatics Planning of health education strategies, interventions, and programs Social and behavioral sciences