Session

Diverse Media to Address the Digital Divide, Social Connection, and Social Isolation: Public Health Implications

Juviza Rodriguez, MS, Science and Strategy, March of Dimes, Ossining, NY, Jessica Zamora, Chicago and AG Palladino-Davis, Glencoe, IL

APHA 2021 Annual Meeting and Expo

Abstract

Bridging the gap: Medication abortion literacy for indigenous people from Mexico and monolingual spanish speakers

Cindy Cruz, MPH, Yolanda Robles, Ivette Peralta, Fatima Chavez and Maria Dionicio
Planned Parenthood California Central Coast, Santa Barbara, CA

APHA 2021 Annual Meeting and Expo

Thousands of Mexicans, including indigenous Oaxacan people, immigrate to California every year in search of economic opportunity. Many engage in farming labor that makes fresh fruits and vegetables affordable to the public, yet most live-in poverty and lack access to basic healthcare including sexual and reproductive health. Central to their struggle is the fact that they are culturally and linguistically isolated. This workshop will highlight PPCCC’s efforts to create spaces where Spanish and indigenous Mexican languages are heard and included. We’ll discuss our process for creating a MAB illustrated brochure that centered monolingual Spanish-speaking and indigenous communities, lessons learned, and how this project served as a catalyst for language justice work at our affiliate moving forward.

Assessment of individual and community needs for health education Diversity and culture Implementation of health education strategies, interventions and programs Planning of health education strategies, interventions, and programs Provision of health care to the public Public health or related education

Abstract

Sources of COVID-19 news in early 2020 among hispanic residents of miami-dade county: Evidence of a digital divide

Fatima Khan1, Brandon Rose2, Maya Lubarsky3, Natasha Schaefer Solle, PhD, RN4, Alberto J Caban-Martinez, DO, PhD, MPH, CPH4 and Erin N. Kobetz, Ph.D., MPH5
(1)Miami, FL, (2)Boynton Beach, FL, (3)University of Miami, Miami, FL, (4)University of Miami, Miller School of Medicine, Miami, FL, (5)University of Miami Miller School of Medicine, Miami, FL

APHA 2021 Annual Meeting and Expo

Background

At the onset of the COVID-19 pandemic, public health and safety recommendations generated significant confusion. In Miami-Dade County (MDC), 71.5% of residents identify as Hispanic. The Surveillance Program Assessing Risk and Knowledge of Coronavirus (SPARK-C) disseminated information and offered COVID-19 screening to MDC residents in English and Spanish during this time.

Aims/Hypothesis

Using SPARK-C data, we aim to characterize the primary news sources Hispanic residents used and whether they differed from those used by non-Hispanic residents.

Methods

In collaboration with community partners, MDC residents were randomly selected for SPARK-C enrollment. 2166 participants were enrolled and screened in April 2020. Survey data included demographics, primary source of COVID-related information, and awareness of Centers for Disease Control (CDC) recommendations. 1-way frequency and chi-squared analyses were conducted using SPSS.

Results

Of 2166 respondents, 1471 (67.9%) identified as Hispanic. Among Hispanics, primary news modalities included television (59.5%), internet (28.7%), and social media (7.3%). Among Non-Hispanics, primary news modalities were television (57.0%), internet (32.9%), and social media (4.0%), evidencing a statistically significant difference (p=.004). 39.1% of Hispanics versus 45.1% of Non-Hispanics reported viewing the CDC website in the month prior (p=.009).

Conclusion

Our data illustrate a digital divide in news sources and CDC guideline awareness between Hispanics and Non-Hispanics in MDC. Disseminating clear and consistent guidelines is vital in the early response to an outbreak, especially for minority populations who may receive communications through different platforms. These trends can inform strategies to create clear and consistent health communications across a multitude of platforms.

Communication and informatics Diversity and culture Other professions or practice related to public health

Abstract

Bridging the digital divide among the next generation of Latino community health workers.

Tania Pacheco-Werner, PhD, Yesenia Silva, B.S. and Sonia Mendoza, B.S.
California State University, Fresno, Fresno, CA

APHA 2021 Annual Meeting and Expo

During the COVID-19 pandemic, the Community Health Worker (CHW) model has enabled crucial outreach to the Latino community in Fresno County. As part of the Fresno County COVID-19 Equity Project (CEP), CHWs have done tasks such as contact tracing and vaccination outreach. While CHWs varied in age and education level, many were monolingual and lacked digital literacy.

As part of the CEP training, the Central Valley Health Policy Institute (CVHPI) developed the Technology 101 training in English and Spanish. While delivering the training CVHPI found that Spanish speakers needed more in-depth training on digital device usages, utilizing search engine features and navigating health education websites. To prepare CHWs, the trainer did thorough demonstrations and some CHWs requested follow-up one-on-one in person support at their house. In addition, CVHPI provided ongoing office hours to answer questions the CHWs had about how to navigate the data management systems required.

Engaging monolingual CHWs with low digital literacy in public health work that requires data management is possible and can yield great results as these workers have the trust of the community. Institutions must allot specific Spanish language dedicated resources to train individuals separately and also allow for bilingual opportunities for training so that monolingual CHWs can be fully integrated members of the public health infrastructure.

Building up the digital literacy skills of CHWs brought social connectiveness between underserved communities and public health entities. Thus, CHWs exceled providing support to the local health department to stop the spread of COVID-19 in the region.

Advocacy for health and health education Assessment of individual and community needs for health education Implementation of health education strategies, interventions and programs Planning of health education strategies, interventions, and programs Protection of the public in relation to communicable diseases including prevention or control Public health or related education

Abstract

Feasibility of cuenta conmigo, a remote mindfulness intervention to reduce social isolation among latinx youth during the COVID-19 pandemic

Patricia Documet, MD, DrPH1, Hector Camilo Ruiz, Ph.D.2, Claudia Melendez-Ardiles2, Monica Ruiz, MSW3, Benjamin Gutschow3 and Cesar EScobar-Viera, MD, PhD4
(1)University of Pittsburgh Graduate School of Public Health, Pittsburgh, PA, (2)Pittsburgh, PA, (3)Casa San Jose, Pittsburgh, PA, (4)University of Pittsburgh, Pittsburgh, PA

APHA 2021 Annual Meeting and Expo

Introduction: Social isolation may exacerbate anxiety and depression and it is a persistent problem among youth in emerging Latinx communities, areas with newly growing Latinx populations and scarce culturally tailored services. In the context of the COVID-19 pandemic, we partnered with a community organization serving Latinx in Western Pennsylvania to adapt a synchronous online mindfulness intervention to provide youth with stress coping and emotion regulation techniques.

Methods: We recruited one non-comparison group of 14 youth ages 13-18. Participants attended five weekly mindfulness group sessions remotely via a videoconference platform. For communicating between sessions, they joined a provider-led support group on a social media mobile app popular among Latinx communities. We collected attendance and session duration information. Participants reported pre- and post-measures of videoconferencing usability, self-efficacy, social support, and social isolation. To explore intervention acceptability, we conducted individual online interviews with 6 participants which we analyzed using the Framework Method.

Discussion: A remote project with healthy Latinx youth is well accepted and feasible. A subsequent study with a control group is warranted.

Diversity and culture Public health or related research Social and behavioral sciences

Abstract

Increasing access to accurate COVID-19 information among spanish-speaking latinos in rural California

Guadalupe Corona, B.S., Tania Pacheco-Werner, PhD, Yesenia Silva, B.S., Karina Corona, B.S. and Sonia Mendoza, BS
California State University, Fresno, Fresno, CA

APHA 2021 Annual Meeting and Expo

The digital divide has contributed to increasing isolation among Latino families and especially those in rural and underserved areas as many physical sources of information moved online. As a response, the Central Valley Health Institute (CVHPI) team organized and held weekly COVID-19 Spanish resource calls that attempted to reach families in a way that was most accessible to them. Through weekly calls, CVHPI took important information being transmitted to community based-organizations and institutions to a public platform in Spanish the next day. The principal medium of the calls was through Zoom, but was also streamed on Facebook with outreach to WhatsApp groups and small town and Spanish-speaking local Facebook groups. These two mediums allowed people to join by phone, the Facebook app, or Zoom depending on their level of digital literacy. Every week, a health educator from the Fresno County Public Health Department shares COVID-19 updates and community resources like financial support, immigration services, housing policy changes and mental health. In addition, the CVHPI staff breaks down COVID-19 testing and vaccine accessibility like the phone numbers people can call if they cannot sign up online or locations of walk-up testing and vaccine sites. Community organizations and officials also present resources, services, or programs they offer so participants can ask them questions directly. Every week, the CVHPI call reaches 300-900 viewers. This weekly calls method can be a way to make accurate information more accessible for Spanish-speaking Latinos in a timely manner at a time when there is misinformation and misunderstanding.

Advocacy for health and health education Diversity and culture Other professions or practice related to public health

Abstract

Language gap in reach of ‘the real cost’: Examination of a federal mass media campaign from 2017 to 2019

Dale Mantey, PhD, MPA1, Stephanie Clendennen, DrPH, MPH2 and Felisa Ruiz, MPH3
(1)The University of Texas Health Science Center at Houston, School of Public Health in Austin, Austin, TX, (2)The University of Texas School of Public Health, Austin, TX, (3)University of Texas School of Public Health, Austin, TX

APHA 2021 Annual Meeting and Expo

Background: Approximately 25% of youth in the United States speak a language other than English at home. These youth may have less exposure to English-speaking media, including public smoking prevention initiatives such as the FDA’s ‘The Real Cost’ campaign. Research is needed to explore potential gaps in the reach of ‘The Real Cost’ campaign among bilingual youth.

Methods: Data were pooled from the 2017-2019 National Youth Tobacco Surveys. Participants were n=12,803 middle and high school students who were: (1) susceptible never smokers; or (2) ever smokers that had smoked less than 100 cigarettes; these criteria reflect the FDA’s definition of “target population” for ‘The Real Cost’ campaign. Multiple, logistic regression analyses examined the relationship between speaking a language other than English at home (i.e., bilingual) and self-reported exposure to ‘The Real Cost’ campaign among both samples. Analyses controlled for sex, race/ethnicity, grade level, tobacco marketing exposure, and current tobacco use.

Results: The majority (61.7%) of youth who met “target population” criteria self-reported exposure to ‘The Real Cost’ from 2017-2019. Regression analyses found that youth who reported speaking a language other than English at home were significantly less likely to self-report exposure to ‘The Real Cost’ campaign (aOR: 0.85; P < 0.001), adjusting for covariates.

Conclusions: Bilingual youth were significantly less likely to report exposure to ‘The Real Cost’ campaign. This study highlights a social and cultural gap in the reach of the FDA’s ‘The Real Cost’ campaign. Existing mass-media campaigns should be expanded to reach diverse communities, including bilingual youth.

Advocacy for health and health education Assessment of individual and community needs for health education Chronic disease management and prevention Diversity and culture Implementation of health education strategies, interventions and programs Public health or related public policy

Abstract

COVID19 hospitalization: Improving social connectedness COVID-19 latinos with chronic conditions

Jenny Bernard, APN and Victor Carrillo, PhD, MPH, MBA
HMH, Edison, NJ

APHA 2021 Annual Meeting and Expo

The recent novel coronavirus disease 2019 (COVID-19) pandemic has exposed inequities in the health care system worsen by poor social connectedness in the Latino community. Culturally the family unit is one of the most important value for Latino patients, which often includes close friends. Families provide emotional, physical, and material security to each other, not possible during the pandemic. Social connectedness is a survival skill common in Latino communities with scarce resources. A disproportionate number of minority populations reside in crowded neighborhoods with inadequate housing, live in communities identified as food deserts, struggle with limited transportation, and work underpaid jobs deemed essential. It is not a surprise that when these indigent populations present to the healthcare system, they were sicker, have inadequate health coverage, and lack paid leave or sick time. A large health network cared for approximately 9,828 COVID-19 patients between March and May 2020. A convenience sample of 66 who were low income, uninsured, with new complicated underlying conditions received an individualized plan of care. The interventions were implemented utilizing a bundle of evidence-based strategies that focused on clinical issues and social determinants of health. This resulted in 100% compliant and had 0% hospital readmissions. In this presentation we will share detailed description of the bundle, including connection to ambulatory sites, connection to social support, exploring ways to hardwire readmission reduction, and decreasing cost. Our discussion will include development of a business plan to sustain results and step to replicate the program.

Chronic disease management and prevention Provision of health care to the public Public health or related nursing

Abstract

Nutrition-related health messages being shared by latine influencers: A youtube content analysis

Egla-Irina Lopez-Delvo, MS1, Laura Clark, MS2, Lauren Woods, MS, RDN, LDN3, Rochelle Butler, PhD3, Robert Yockey, PhD4 and Cristina S. Barroso, DrPH5
(1)University of Tennessee Extension, Knoxville, TN, (2)Knoxville, TN, (3)University of Tennessee, Knoxville, TN, (4)University of North Texas Health Science Center, Fort Worth, TX, (5)The University of Tennessee, Knoxville, TN

APHA 2021 Annual Meeting and Expo

Based on the Social Network Theory, individuals may learn health behaviors and shape perceptions by communicating with like-minded individuals via social media and the web. This study aims to describe the nutrition-related health messages shared by English-speaking Latines through YouTube, a social media video platform. This content analysis utilized a cross-sectional study design consisting of a four-step search strategy. Data extracted from the vlogs included: purpose of the channel, number of likes/dislikes, number of comments posted by viewers/vlogger, and comments about nutrition information by viewers/vlogger. The initial search yielded 109 different channels while the screening process resulted in 52 channels (57 channels did not meet the criteria). The eligibility phase resulted in 188 vlogs that matched the inclusion criteria. Results indicate that the nutrition information shared by English-speaking Latine vloggers ranged from advice consistent with the Dietary Guidelines for Americans (DGA) 2020-2025, advice inconsistent with the DGA, and misleading and dangerous advice. Vloggers often promoted eating patterns like mono-mealing, juicing, detoxing, fasting, vegan diets, Paleo diets, Keto diets and health benefits of various minerals, vitamins and supplements. Latines disproportionately experience more health disparities, including the development of chronic conditions than their white counterparts, and individuals with chronic conditions often seek health information from Internet sources, especially from social media platforms. Data indicate that a large portion of nutrition information delivered by Latine YouTube vloggers is incorrect or misleading. A better understanding of the sources of misinformation on social media may inform health initiatives, health promotion, and clinical interventions for Latines.

Advocacy for health and health education Chronic disease management and prevention Communication and informatics Diversity and culture Planning of health education strategies, interventions, and programs Social and behavioral sciences

Abstract

Examining the associations between violence victimization, detention, and mental health among recently deported Mexican migrants

Leah Bakely, MPH1, Gabrielle Connor, MPH1, Catalina Correa, MSc, Doctoral Research Fellow2, Gudelia Rangel Gomez, PhD3, Eduardo Gonzalez-Fagoaga, PhD, MS4, Ahmed Ali Asadi Gonzalez, PhD5, Emilio Parrado, PhD6 and Ana Martínez-Donate, PhD7
(1)Drexel University, Philadelphia, PA, (2)Drexel University, PHILADELPHIA, PA, (3)El Colegio de la Frontera Norte / U.S.-Mexico Border Health Commission, Tijuana, BJ, Mexico, (4)US-Mexico Border Health Comission, Mexico, Tijuana, Mexico, (5)Autonomous University of Baja California, Baja California, BJ, Mexico, (6)University of Pennsylvania, Philadelphia, PA, (7)Drexel University Dornsife School of Public Health, Philadelphia, PA

APHA 2021 Annual Meeting and Expo

Statement of problem: Migration from Latin America is a process rife with violence, and conditions that occur during each phase of the process can affect migrants’ mental health.

Relevance: There is limited research on the conditions Latino migrants experience before migrating, during the migration process, and while in detention and how these experiences impact mental health. This study describes these conditions and explores their association with poor mental health among Mexican deportees.

Methods: We used data from the Migrante Project, an ongoing binational survey of Mexican migrant flows. We analyzed data from a probability sample Mexican migrants deported to repatriation points in Tijuana and Matamoros, Mexico (N=141). Analyses included descriptive statistics to produce prevalence estimates and multivariate logistic and linear regression models to identify factors associated with poor mental health.

Results: The mean mental health score (1-5) was 4.22 (SD=0.7). Lifetime prevalence of a doctor-diagnosed mental health condition was 9.2%. Being deported to Matamoros, being a woman, being a recent victim of violence, and having experienced three or more adverse childhood events were significantly associated with poorer mental health scores. Having experienced three or more adverse childhood events was also associated with a lifetime mental health diagnosis.

Conclusions: Conditions that occur prior to and throughout the migration process are associated with the mental health status of recently deported Mexican migrants. These findings point to the urgent need for policies and programs to decriminalize immigration, reduce childhood stressors, and decrease violence against migrants to protect the mental health of Mexican migrants.

Diversity and culture Public health or related research Social and behavioral sciences