Film/Video
Covid crisis
Zigmond Kozicki, DHA, MSA, MA , LLP1 and Stephanie Baiyasi, DVM, MPH, HSAC2
(1)University of Detroit Mercy, Detroit, MI, (2)Midland, MI
APHA 2021 Annual Meeting and Expo
The COVID-19 pandemic has created challenges for Michigan public health agencies. This video details the problems public health agencies faced in Michigan and urges the public to support public health policies. The video was aired on community television and YouTube. It was used in university classrooms. This pandemic caused significant stress for 92% (25/27) of surveyed public health agencies. In Michigan, 96% of public health agencies needed assistance to respond to the COVID-19 pandemic. One Health is offered as a possible model to respond to zoonotic disease.
Film/Video
NYC department of health and mental hygiene "coronavirus (COVID-19): Handwashing"
Vincent Lin, Austin Saya and Matthew Damato
Valiant Pictures, New York, NY
APHA 2021 Annual Meeting and Expo
During a challenging time for production, a creative approach was necessary to still produce video content leveraging real people, home “DIY” videos, and animation to execute a timely campaign, all from home. Due to the importance and urgency of public awareness and guidance from the NYC Department of Health in regards to COVID-19, a 360 degree marketing plan across a wide array of platforms ensured maximizing exposure and emphasis. A focus was put on location based and demographic targeting on social and digital media while leveraging direct digital media buys. The spots were translated and created in 24 languages. An aggressive media buy placed towards radio and broadcast furthered the reach. The spots have been broadcasted on TV across all local NYC channels, along with further digital views and shares across social media accumulating tens of millions of views.
Film/Video
NYC department of health and mental hygiene "stay home, stay connected" (Animated)
Vincent Lin, Austin Saya and Matthew Damato
Valiant Pictures, New York, NY
APHA 2021 Annual Meeting and Expo
During a challenging time for production, a creative approach was necessary to still produce video content leveraging real people, home “DIY” videos, and animation to execute a timely campaign, all from home. Due to the importance and urgency of public awareness and guidance from the NYC Department of Health in regards to COVID-19, a 360 degree marketing plan across a wide array of platforms ensured maximizing exposure and emphasis. A focus was put on location based and demographic targeting on social and digital media while leveraging direct digital media buys. The spots were translated and created in 24 languages. An aggressive media buy placed towards radio and broadcast furthered the reach. The spots have been broadcasted on TV across all local NYC channels, along with further digital views and shares across social media accumulating tens of millions of views.
Film/Video
A kid's perspective on getting tested for COVID19
Ashley Elrod1 and Monica Heltz, DNP, MPH2
(1)City of Fishers, Fishers, IN, (2)Fishers Health Department, Fishers, IN
APHA 2021 Annual Meeting and Expo
This short film was designed to help children feel comfortable with the COVID testing process. The film opens with an introduction from a firefighter-paramedic performing the testing as he puts his mask and face-shield on. Four local children are introduced to the audience. The film then follows the drive-through COVID testing process at the Fishers Health Department. Afterwards, the children share their perspective on the testing process and what it felt like.
Film/Video
Fishers Indiana: COVID year in review
Ashley Elrod1 and Monica Heltz, DNP, MPH2
(1)City of Fishers, Fishers, IN, (2)Fishers Health Department, Fishers, IN
APHA 2021 Annual Meeting and Expo
This film describes the steps taken by a midwestern suburban city of 100,000 people to address the COVID19 pandemic. The film opens with Mayor Scott Fadness describing some of the decision making he struggled with early on in the pandemic, including the decision to create a municipal health department. The film highlights perspectives from public health, healthcare providers, residents, businesses and others in this retrospective review of the city's COVID experience one-year after the first COVID19 case was identified. Those interviewed describe their personal experiences with COVID and the effects on their mental health, physical health, business and other aspects of their lives. The film also describes some of the efforts the city made to support public health, the economy and the community to navigate and lead through this unprecedented year.
Film/Video
Using empathy, trust and science to promote COVID-19 vaccines in Vermont
Christie Vallencourt, MPA1, Alison Logan2, Bill Patton3 and Abigail Shumway4
(1)Vermont Department of Health, Burlington, VT, (2)Alo Consulting, Colchester, VT, (3)Patton Web Development, Underhill Center, VT, (4)Mt. Mansfield Media, Morrisville, VT
APHA 2021 Annual Meeting and Expo
Vermont led the nation in COVID-19 vaccinations, in part because of the trust Vermonters had in their health department to deliver clear, timely and evidence-based information without shame or judgment. This Public Service Announcement features Vermont's Commissioner of Health, Mark Levine, MD, addressing common questions and misperceptions about COVID-19 vaccines, including his own reasons for getting vaccinated, and Vermonters themselves choosing the vaccine.
Film/Video
who do you wear a mask for?
Aurimar Ayala, MPH
California Tribal Epidemiology Center, Roseville, CA
APHA 2021 Annual Meeting and Expo
The California Rural Indian Health Board, Inc. and the California Tribal Epidemiology Center partnered with Tazbah Chavez to produce a series of COVID-19 public service announcements (PSAs) to help raise awareness during the current public health crisis. The messaging in this PSA is based on input from Payahuunadü Tribal Members and is targeted to the California American Indian/Alaska Native community about the importance of mask-wearing in our communities. #OurActionsSaveLives #WeWillEndure
Film/Video
The story of coronavirus
Deborah Van Dyke, NP, MPH1 and Peter Cardellichio, PhD2
(1)Global Health Media Project, Waitsfield, VT, (2)Global Health Media Project, Cambridge, MA
APHA 2021 Annual Meeting and Expo
This animated film was developed in response to the coronavirus pandemic in 2020, in collaboration with CDC, IFRC, and UNICEF. The film starts by following two people who go to a market and shows how they spread the virus to others. Eventually, their whole neighborhood gets infected. The film then explains ways we can protect ourselves and those around us. The story continues as a woman gets sick with the virus. Her family stays home so they don’t infect others, and learn the rules that they need to follow to stay safe while caring for her.
The film makes the invisible coronavirus visible, and helps people grasp transmission in a simple and visual way. Through our experience with our animated films on cholera and Ebola, we learned that the image of the visible germ stays with people, helping them make the necessary behavior changes to protect themselves and others and prevent the disease from spreading. This film is intended to help meet the need for better education and awareness that is critical in slowing the spread of this disease worldwide. This film has been viewed nearly 20 million times on YouTube and narrated in 30 languages.
Film/Video
Wondering why you should get the COVID-19 vaccine?
Alicia Stillman, MBA, MPH Candidate1 and Patti Wukovits, BSN, RN2
(1)West Bloomfield, MI, (2)The Kimberly Coffey Foundation, Meningitis B Action Project, Massapequa Park, NY
APHA 2021 Annual Meeting and Expo
The short film highlights the stories of four families that have lost loved ones to vaccine-preventable diseases, like COVID-19. By telling their stories, the families hope to encourage others to get vaccinated against COVID-19. The film is a production of Families Against COVID-19, a joint initiative of the Kimberly Coffey Foundation and the Emily Stillman Foundation. The initiative was started by two mothers, Patti and Alicia, who each lost their daughters to another vaccine-preventable disease called Meningitis B. They know that vaccines can mean the difference between life and death. That’s why Alicia and Patti have come together with other families that have lost loved ones to other vaccine-preventable diseases to share one simple message: Don’t take a chance. Get the COVID-19 vaccine today for you and your family.
Film/Video
A faith-based public health campaign to promote COVID-19 vaccine uptake on social media across the US
Isabella De Vere Hunt, MD1, Vanessa Nava, B.S.1, Alejandra Salemi, MPH2 and Eleni Linos, MD, MPH, DrPH1
(1)Stanford University, Stanford, CA, (2)Harvard University, Cambridge, MA
APHA 2021 Annual Meeting and Expo
Objective
We created a social-media based public health campaign utilizing faith-based messaging to increase COVID-19 vaccine uptake in faith groups across the US. Survey data collected by PRRI-IFYC (March 2021) indicates high rates of vaccine hesitancy in various religious groups across the US. Furthermore, it suggests that faith-based approaches to vaccine hesitancy could be a salient approach to shifting attitudes in individuals with strong attachments to religion. This campaign builds on earlier campaign efforts to promote COVID-19 vaccine uptake centered on messages delivered by physicians.
Description of film
This film consists of a compilation of ten faith leaders from five different religious traditions talking about their motivations for receiving the COVID-19 vaccine. These clips were taken from full-length videos that ran as part of a wider public health campaign to promote COVID-19 vaccine uptake in various religious groups.
Audience
The intended audience of this film and the original full-length clips was individuals across the US with strong attachments to a religious group (Christianity, including Mormonism; Islam; Hinduism and Judaism).
Parent Campaign
The public health campaign containing the individual clips from which this compilation was made was launched on Facebook on May 26 2021 and will run until June 18 2021.
Film/Video
Public health nurses: The first line of prevention
Janita Schaer, DNP, RN, FNP-BC
Lone Star College, Tomball, TX
APHA 2021 Annual Meeting and Expo
Aiming to increase public health nurses' visibility in the United States, this video features interviews with public health nurses on the front line of the COVID-19 response, emphasizing the challenges facing public health nursing during this era. Staffing and financial constraints have created significant barriers for public health nurses during the COVID-19 response. Public health nurses interviewed in this video discuss the implications of rerouting resources to combat the COVID-19 pandemic for the populations they serve. This video also contains a short, animated section explaining the role of the public health nurse for those that may not be familiar with this nursing specialty.
Film/Video
Student experiences in fighting COVID-19 through contact tracing and case investigation
Elena Kidd, MPH1, Meena Nabavi, MPH1, Chris Simma1, Bianca Godwins, MS1, Andrew Rucks, PhD, MBA1 and Lisa McCormick, DrPH, MPH2
(1)University of Alabama at Birmingham, Birmingham, AL, (2)Birmingham, AL
APHA 2021 Annual Meeting and Expo
Case investigation and contact tracing has been used by local and state health departments for decades as a core disease control measure. However, the COVID-19 pandemic has increased the need for case investigators and contact tracers in many communities. Through a partnership between the Alabama Department of Public Health and the University of Alabama at Birmingham (UAB), students and UAB’s Survey Research Unit were given the opportunity to become involved in the public health’s response to COVID-19 and increase the public health workforce. This video highlights students’ experiences as contact tracers and case investigators during the height of the COVID-19 pandemic. Students discuss their role in contact tracing and case investigation, motivation for becoming involved in these efforts, lessons learned in their roles, and how the experience has impacted their future career.
Film/Video
Close to death: A young epidemiologist's video diary of getting COVID-19
Margot Gage, PhD
Beaumont, TX
APHA 2021 Annual Meeting and Expo
This video diary chronicles a social epidemiologist's journey from Amsterdam, The Netherlands to Houston, Texas right before the global shut down of airlines in March 2020. Little did she know that it would be the plane ride that started her COVID-19 roller-coaster ride. Her COVID-19 journey is featured on NPR, CBS This Morning, Conversation, Atlantic, and PBS. She did a Tedx Talk on her experience surviving COVID-19 that has 1,200 views and wrote an article about becoming a person who struggles with long-term COVID-19 complications for The Conversation that has over 400,000 reads. A shortened version of this video diary was published by The Conversation and has 22,000 views.
Film/Video
COVID-19 response: Stronger together
Jose Arballo Jr.1, Geoff Leung, MD1, Kim Saruwatari, MPH1, Brooke Federico2, Pep Fernandez2 and Wendy Hetherington, MPH3
(1)Riverside University Health System - Public Health, Riverside, CA, (2)County of Riverside, Riverside, CA, (3)Riverside County Public Health, Riverside, CA
APHA 2021 Annual Meeting and Expo
Riverside County was at the center of the nation’s COVID-19 response after a plane from China arrived at March Air Reserve Base on January 29, 2020. Health officials quickly determined that the resources available through Public Health and the county workforce would not be sufficient to handle the work of COVID-19 testing, masking and eventually vaccination. Partnerships with community-based organizations (CBOs) and non-profit groups would be essential for these campaigns to succeed. The film looks at three programs that used these relationships to succeed and by “Strengthening Social Connectedness” Public Health is better prepared for future challenges facing the community.
Film/Video
COVID-19 and antimicrobial resistance
Patricia De Los Rios, PAHO/Dpt. Communications
Pan American Health Organization, Washington, DC
APHA 2021 Annual Meeting and Expo
Antimicrobial Resistance and COVID-19 Antimicrobial resistance (AMR) occurs when drugs that fight microorganisms such as bacteria, viruses, fungi, and parasites lose their potency and become ineffective. Coronavirus Disease (COVID-19). For more information visit www.paho.org/coronavirus
Film/Video
Addressing COVID19 mis/dis-information among latinx through culturally tailored animations
Gilberto Lopez, ScD
Tempe, AZ
APHA 2021 Annual Meeting and Expo
The COVIDLATINO.org project focuses on creating and disseminating culturally-tailored and empirically-based COVID-19 information for Latinx across the U.S. This includes creating a series of short (1-2 min) animations in which each episodes addresses one aspect of dis/mis-information. The project will produce a total of 15 animations through the end of summer 2021 and will produced in English, Spanish, Zapoteco, and other indigenous languages from Latin America (TBD). Here you will see the first two animations focused on the (1) infertility and (2) fears of being tracked (chipped) with the vaccine. The animation are part of a broader project aimed at finding innovative ways of making clinical and public health information accessible to communities that have historically been neglected in health communication.
Film/Video
Puerto Rico: Community leaders respond to greater needs exposed by COVID-19
Negin Allamehzadeh
Workplace, New York, NY
APHA 2021 Annual Meeting and Expo
In Puerto Rico, as in much of the world, COVID-19 is compounding the risks facing vulnerable groups. Doctors Without Borders/Médecins Sans Frontières (MSF) teams here worked with community-based organizations and local health providers to offer medical aid to those who need help the most. Our services included home-based primary care as well as monitoring for COVID-positive patients. At the end of September, MSF handed over medical activities to Puerto Rico Salud (PRS), a local organization formed by four members of our team seeking to carry on this vital work. Rolando Betancourt, who worked with MSF as a nurse and is a cofounder of the new organization, says working with MSF made him more aware of the medical needs among poor and marginalized communities. “We set out to find a way to continue the same work as Doctors Without Borders,” says Betancourt. “Who better than the same staff ... who are already trained, and who know the quality of service required?” This film is intended for a general audience.
Film/Video
Fighting COVID-19 in brownsville, brooklyn: A community based approach
Melissa Pracht
Workplace, New York, NY
APHA 2021 Annual Meeting and Expo
Brownsville, Brooklyn is among the New York City neighborhoods hardest hit by the coronavirus. This comes as no surprise to local activists, who have long witnessed the disproportionately heavy toll of death and disease on communities of color. Black and Latino people make up about 95 percent of the population here. Nationwide, these communities have been three times as likely to get COVID-19 as white people and twice as likely to die from it, according to data from the US Centers for Disease Control. Doctors Without Borders/Médecins Sans Frontières (MSF) partnered with the Brownsville Multi-Service Family Health Center (BMS) to run a Brownsville, Brookyln, COVID-19 testing facility during the first wave of the pandemic. BMS works at the grassroots level to address the questions people have about the coronavirus in Brownsville, Brooklyn, and eliminate barriers to care. They also respond to an array of related needs—from education to nutrition. Renee Muir, director of development and community relations at BMS says “the pandemic is a wake-up call for health providers to address the underlying conditions that contribute to racial disparities in health care.”
Film/Video
109-year-old woman recovers from COVID-19 in Brazil's Amazon region
Mariana Abdalla
Workplace, Rio de Janeiro RJ, Brazil
APHA 2021 Annual Meeting and Expo
Bonifácia de Oliveira celebrated her 109th birthday in the COVID-19 ward of Tefé Regional Hospital in Brazil's Amazonas state. The centenarian’s strong spirit and sense of humor made a deep impact on the team as they worked to respond to a devastating second wave of COVID-19 sweeping the region earlier this year. “The work of being a doctor, being a nurse, and being human in this whole process has been something that we focus on a lot,” said Dr. Carolina Kennedy, a physician with Doctors Without Borders/Médecins Sans Frontières (MSF). “We already know the patients by name . . . we follow them with the family.” Tefé was among the remote towns in the Amazon region affected by the collapse of the health system in the state capital, Manaus, in January. At the height of the emergency, even critically ill patients could not be referred to better-equipped hospitals in Manaus for treatment. The MSF team in Tefé helped staff at the regional hospital establish protocols that improved the quality of patient care, giving people like Bonifácia a better chance of survival. This film is intended for a general audience.
Film/Video
Violence against women and children during COVID-19
Patricia De Los Rios, PAHO/Dpt. Communications
Pan American Health Organization, Washington, DC
APHA 2021 Annual Meeting and Expo
As people are asked to stay at home during this pandemic, reports of partner and domestic violence are on the rise in the region of the Americas.
Women and children are at particular risk of violence in their homes.
Preventing and responding to violence is an important component of the COVID-19 response.
video gives useful information about what communities and survivors can do.