250735 Changing the public dialogue: Community prevention

Thursday, June 23, 2011 : 2:20 PM

Bob Crittenden, MD MPH , Herndon Alliance, Seattle, WA
     
A broad range of public health organizations worked for one year interviewing business, public health and elected officials, doing five focus groups and polling XXX people in a national poll of voters in an effort to discern what frames and arguments moved skeptical voters to support taxes for community interventions. This session is based on the findings of that work.

Learning Areas:
Communication and informatics

Learning Objectives:
1. Learners will be able to formulate communications materials that connect with the majority of American voters and move those people to support community prevention interventions in their communities.

Keywords: Communication, Health Reform

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Published over 60 journal articles and promoted to Professor at the University of WA. Spent the past five years examining American values and communications related to health and health care. Have completed over 10 major evaluations of related issues in my role as Executive Director of the Herndon Alliance
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 1001.0: How Does the Public Describe Public Health?