273011 Harnessing the power of mobile technology for health: The Text4baby program

Thursday, June 28, 2012 : 9:30 AM - 9:50 AM

Lauren Sogor, MPH , Text4baby, National Healthy Mothers, Healthy Babies Coalition, Alexandria, VA
Susan Can, BSN, MA , Corporate Equity, Johnson & Johnson, New Brunswick, NJ
     
This presentation will provide the audience with information about the largest national free mobile health initiative in the U.S., text4baby, including background on program development, marketing and promotional strategies and tactics, and evaluation.

Learning Areas:
Communication and informatics
Planning of health education strategies, interventions, and programs

Learning Objectives:
1. Explain the text4baby program. 2. Define the building blocks of a domestic mobile health program. 3. Describe the application and efficacy of mobile messaging as a health intervention.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: As the manager for the National Healthy Mothers, Healthy Babies Coalition (HMHB) text4baby program- a free health text messaging service in the U.S. that supports moms by providing accurate, text-length health information and resources in a format that is personal and timely, using a channel she knows and uses I am qualified to present on the content of my presentation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3001.0: Engaging fans, followers, and friends: Using social media for improving health