273030 Using social media for improving health: Lessons learned from the CDC

Thursday, June 28, 2012 : 9:10 AM - 9:30 AM

Jessica Schindelar, MPH , Division of News and Electronic Media, Office of the Associate Director for Communication, Centers for Disease Control and Prevention, Atlanta, GA
     
The Centers for Disease Control and Prevention (CDC) is using social media to improve the reach of health messages, increase access to content and foster engagement. Specifically, CDC has demonstrated success in strategically utilizing Facebook and Twitter to communicate health messages in an interactive, social environment to allow for deeper engagement with the public in support of the agency's mission. This presentation will share data, examples and lessons learned from CDC's experiences exploring innovative ways to use these channels for effective communication, interaction and engagement with credible, science-based health messages.

Learning Areas:
Communication and informatics

Learning Objectives:
1. Describe how CDC is using social media tools for public health communications. 2. Identify three specific methods for engaging with priority audiences through social media.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: For the past two and a half years, I have served as Health Communication Specialist with the Social Media Team in the Division of News and Electronic Media, Office of the Associate Director for Communication, Centers for Disease Control and Prevention (CDC). In this role, I provide expertise and leadership in coordination with CDC communications staff to strategically design, implement and evaluate the integration of social media strategies and tactics to support public health communications.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3001.0: Engaging fans, followers, and friends: Using social media for improving health