273192 Public Health 2.0: Leveraging social media and technology for public health

Thursday, June 28, 2012 : 8:50 AM - 9:10 AM

Jay M. Bernhardt, PhD, MPH , Department of Health Education and Behavior, University of Florida, Gainsville, FL
     
Information and communication technologies, including social media and mobile devices, are revolutionizing how health information is created, shared, accessed, and applied. This presentation will explore how innovative research and practice at the interface between health and new media can increase the reach, engagement, and impact of public health programs focusing on surveillance, behavior change, and positive health outcomes.

Learning Areas:
Communication and informatics
Implementation of health education strategies, interventions and programs
Public health or related education
Social and behavioral sciences

Learning Objectives:
1. Describe web 2.0 applications and their use among diverse populations 2. Describe how mobile technologies can be applied to public health practice 3. Describe example of using web 2.0 for the essential public health services

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Professor and Chair of Health Education and Behavior and Founding Director of the Center for Digital Health and Wellness at the University of Florida. I previously Directed the National Center for Health Marketing at the US Centers for Disease Control and Prevention.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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