Use of Information technology and GIS mapping to identify and eliminate disparities in the number and density of tobacco retailers and amount of tobacco marketing at the point of sale

This presentation will describe the literature on point of sale issues, including how the tobacco companies have targeted low income communities and communities of color. Increasingly communities are mapping tobacco retail outlets and performing store audits of marketing and product availability to show disparities and the need for policy solutions. This session will demonstrate new tools to help communities document the scope of the problem and potential solutions.