273461 Using social media to support the practice of public health: APHA's experience

Thursday, June 28, 2012 : 8:30 AM - 8:50 AM

David Fouse , Communications Director, American Public Health Association, Washington, DC
     
The American Public Health Association is using social media to develop and sustain an online community of public health professionals and partners who support improving and protecting the public's health. This presentation will discuss channels and methods APHA is using to reach its new media goals, lessons learned and guidelines for using social media to support public health practice.

Learning Areas:
Communication and informatics

Learning Objectives:
At the end of this presentation, the participant will be able to: (1) describe ways APHA is using social media to support public health practice; and (2) describe at least three promising practices for integrating social media into existing public health work.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am director of communications with the American Public Health Association. In addition to overseeing all aspects of APHA’s communications, including media relations, publication of The Nation's Health newspaper and internal communications, I am co-editor of Public Health Newswire, APHA’s news blog, and contribute to APHA’s robust social media engagement.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3001.0: Engaging fans, followers, and friends: Using social media for improving health