The 130th Annual Meeting of APHA
Session: Legacy’s Truth(sm) Campaign: Understanding the Effectiveness of Truth(sm) as a Brand
5002.0: Wednesday, November 13, 2002: 8:30 AM-10:00 AM
Oral
Legacy’s Truth(sm) Campaign: Understanding the Effectiveness of Truth(sm) as a Brand
See individual abstracts.
Learning Objectives: See individual abstracts.
See individual abstracts for presenting author's disclosure statement and author's information.
Moderator(s):Jane Appleyard
8:30 AMWhat is the truth: An overview of campaign objectives and strategies
M. Lyndon Haviland, DrPH, Jane Appleyard
8:48 AMResults from year two of the truth campaign
M. Lyndon Haviland, DrPH
9:06 AMConveying the truth about tobacco industry practices: A key to the truth strategy
James C. Hersey, PhD, Jeff Niederdeppe, MA, Kevin Davis, MA, Jane Appleyard
9:24 AMTruth branding strategy
Doug Evans, PhD
9:42 AMDiscussion
Organized by:Alcohol, Tobacco, and Other Drugs
Endorsed by:Public Health Education and Health Promotion; School Health Education and Services
CE Credits:Health Education (CHES), Nursing, Pharmacy, Social Work

The 130th Annual Meeting of APHA