217336 Integrating, a Win With Schools

Tuesday, November 9, 2010

Janet Northcott, LSW , Southeastern Pennsylvania Tobacco Control Project, Health Promotion Council, Colmar, PA
Kathleen Coughey, PhD , Research and Evaluation, Public Health Management Corporation, Philadelphia, PA
Kayshin Chan, MPH , Research & Evaluation, Public Health Management Corporation, Philadelphia, PA
Rose Malinowski Weingartner, MPH , Research & Evaluation, Public Health Management Corporation, Philadelphia, PA
Vanessa Briggs, MBA, RD, LDN , Health Promotion Council of Southeastern Pennsylvania, Philadelphia, PA
The 2007 Revised CDC Best Practices Recommendations has changed the focus of youth-focused education programs. Effective comprehensive school tobacco prevention programs require work done in four areas: policy, education, youth empowerment and cessation services. One of the greatest challenges in applying the CDC Best Practices for Tobacco Programs is building capacity in schools for comprehensive tobacco prevention programs. Traditionally, tobacco prevention has been relegated to health classes and enhancement (often single session assemblies). Curriculum infusion (the integration of health messaging in non-health academic areas) provides new opportunities to reinforce prevention learning while providing real life, real time applications of academic lessons. This is a win-win especially for our youth. The Southeastern Pennsylvania Regional Tobacco Control Project (SEPA TCP) coordinates tobacco control and prevention activities across a large urban, suburban, and rural seven-county region. In October 2008, SEPA TCP shifted its regional school-based prevention model from direct services to an evidence-based model that seeks to build the capacity of schools to offer their own anti-tobacco programming and infuse tobacco prevention education into existing curricula. This culminated in hosting a two-day forum with teachers. Administrators and students focused on developing ways to infuse tobacco use prevention into Middle School Language Arts and Math curricula while meeting specific academic standards. This presentation will share the learning from the forum including evaluation results measured through pre/post-tests and interviews. . Adult participants showed an increase in knowledge, understanding of Act 211, curriculum infusion, and a better understanding of tobacco use prevalence among youth.

Learning Areas:
Implementation of health education strategies, interventions and programs
Other professions or practice related to public health
Planning of health education strategies, interventions, and programs
Program planning
Public health or related education
Public health or related organizational policy, standards, or other guidelines

Learning Objectives:
Demonstrate how to integrate a health issue (tobacco) into academic curriculum through "Curriculum Infusion¡" while meeting state academic and National Health Education standards. Describe the collaborative process used to develop and implement the Curriculum Infusion training that was attended by public and no-public schools from seven counties as well as tobacco prevention service providers. Explain the lessons learned through the evaluation of this project.

Keywords: Prevention, School-Based Programs

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I was a lead organizer of the Curriculum Infusion project and oversee tobacco prevention and cessation services and providers.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.