This presentation examines the characteristics of binge drinkers at a Pacific Northwest University and the leadership roles some binge drinkers have taken in Greek life and other student activities. Classrooms of undergraduate and graduate students were sampled across campus, using the Core Alcohol and Drug questionnaire, to assess risk-taking behaviors, perceptions, and beliefs about alcohol/drug consumption and behaviors surrounding alcohol (e.g., sexual activity, malicious mischief, ethnic/racial harassment). Data analysis used log-linear analysis to identify key variables associated with binge drinking, and characteristics of student leaders who were involved in binging. Results from the analysis are used to examine social marketing intervention strategies that will be incorporated into a campus-wide intervention.
Learning Objectives: Participants will be able to: 1. Describe the leadership roles binge drinkers take at northwest college/university settings 2. List major attitudes, perceptions, and habits that characterize binge drinkers who are student leaders. 3. Develop a social marketing strategy keyed to the leadership characteristics of campus binge drinkers
Keywords: Binge Drinking, Alcohol Use
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Oregon State University
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: I am employed by Oregon State University
The 128th Annual Meeting of APHA