Reaching Southeast Asian American men with health interventions is often a difficult task, particularly in the area of tobacco and alcohol use and abuse. In addition to the traditional issues of substance abuse intervention with the typical American individual, there are often compounding issues such as limited acculturation and linguistic barriers. As such, strategies for outreach to this population may be necessary. We will discuss strategies utilized to reach this specific population.
The Tailoring project utilizes a physical fitness program combined with basic educational modules in tobacco, alcohol, and nutrition to promote more healthful lifestyles in the participating Southeast Asian men. In order to facilitate participation and effectiveness of the program bi-lingual and bi-cultural liaisons were utilized to assist in recruitment and education.
Learning Objectives: Reaching Southeast Asian American men with health interventions is often a difficult task, particularly in the area of tobacco and alcohol use and abuse. In addition to the traditional issues of substance abuse intervention with the typical American individual, there are often compounding issues such as limited acculturation and linguistic barriers. As such, strategies for outreach to this population may be necessary. We will discuss strategies utilized to reach this specific population. The Tailoring project utilizes a physical fitness program combined with basic educational modules in tobacco, alcohol, and nutrition to promote more healthful lifestyles in the participating Southeast Asian men. In order to facilitate participation and effectiveness of the program bi-lingual and bi-cultural liaisons were utilized to assist in recruitment and education. This session will demonstrate: 1: The development of educational materials more easily comprehended by a non-native English speaker. 2: Utilization of the bi-lingual and bi-cultural indigenous lay health worker as an intervention intermediary
Keywords: Asian Americans, Outreach Programs
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.