3220.0: Monday, November 13, 2000 - Board 2

Abstract #13160

Preparing an effective health promotion program for dissemination to community organizations

Charlene A. Caburnay, MPH, Matthew W. Kreuter, PhD, MPH, and Maureen J. Donlin, PhD. Health Communication Research Laboratory, Saint Louis University School of Public Health, 321 N. Spring Ave, St. Louis, MO 63108, 314-977-4028, caburnay@slu.edu

The ABC Immunization Calendar® program generates highly individualized immunization calendars for new parents and their babies, and has demonstrated efficacy in improving rates of childhood immunization. Many innovative and effective public health programs like this one fail to have a significant impact on communities because they are never appropriately disseminated to the agencies and organizations that can use them. To avoid this failure, we developed an adoption process and implementation materials to assist health care providers in the St. Louis area in implementing the ABC Immunization Calendar® program at their health centers. This presentation will describe the key steps in developing the implementation plan, share adoption and implementation materials, and describe how its effectiveness was evaluated. Recommendations are provided for prevention researchers and practitioners who want to more effectively disseminate their successful programs.

Learning Objectives: After attending this presentation, audience members will be able to: 1. Identify one successful health promotion and disease prevention program designed to address the childhood immunization program. 2. Describe the key steps in developing the program, demonstrating its effectiveness, and disseminating the program to other organizations. 3. Describe specific recommendations and techniques for other researchers to more effectively disseminate their successful programs

Keywords: Immunizations, Health Education Strategies

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Health Communication Research Laboratory, Saint Louis University
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

The 128th Annual Meeting of APHA