As a part of a project designed to introduce emergency contraceptive pills (ECPs) throughout Mexico, researchers at the Population Council conducted a baseline survey of knowledge and attitudes about the method with health service providers and potential users of the method in Mexico City, Mexico in 1997. The data showed that both basic familiarity and detailed knowledge of the method was low, but respondents at all levels endorsed increased access to emergency contraception and were eager to have more information. In early 1999 we launched a free, 24-hour hotline, website and media campaign to increase awareness of the existence and widespread availability of the Yuzpe regimen of emergency contraceptive pills. We provided correct and relevant information about this post-coital method to prevent pregnancy up to 72 hours after unprotected sexual intercourse. In addition, increased interest in the method spawned numerous interviews with local experts on television, radio and in periodicals. This presentation will discuss the findings of the repeat baseline survey to evaluate the effects of the campaign on knowledge and attitudes about ECPs.
Learning Objectives: At the conclusion of this session, participants will be able to evaluate the study's results and analyze the possible effects this flux of public information had on the knowledge and attitudes of similar groups of providers and potential ECP clients at family planning clinics in Mexico City
Keywords: Contraceptives, Communication Technology
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.