Recently, the Canadian Minister of Health introduced new health warning messages that included pictures as well as text and which occupied 50% of the front of the package. In developing these messages, a national survey of adult Canadians, aged 18 and over, and a national sample of young Canadians, aged 12-18, was conducted. Issues surveyed included general smoking behaviour, health-related attitudes and behaviour and health warning messages. Almost all of the smokers report having seen current health warning messages with 52% of smokers reporting that these messages had some impact on increasing their desire to quit. These and results indicating smokers' preferences for more information in a larger format and using colour and pictures will be presented and discussed.
Learning Objectives: At the end of this presetation, attendees will be able to assses and apply consumer research into development of health messages for tobacco products
Keywords: Tobacco,
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.