The University of California at Davis, Center for Advanced Studies in Nutrition and Social Marketing works in alliance with the California Department of Health Services (CDHS), Cancer Prevention and Nutrition Section, to improve nutrition and physical activity behaviors related to the prevention of chronic diseases. The Center's mission is to advance social marketing practice, methods, and evaluation regarding diet and physical activity for the primary prevention of cancer and other chronic diseases in California. This collaboration was established to assemble a multidisciplinary team of researchers to address complex issues in nutrition, physical activity, and cancer prevention. The Center is considered the first of its kind in the U.S. dedicated to examining social marketing specifically in the context of nutrition and physical activity.
The Center aims to enhance the three prominent CDHS social marketing nutrition campaigns: California 5 a Day for Better Health!, California Project LEAN, and the California Nutrition Network for Healthy Active Families through a number of projects which include management of a small grants program, a monthly lecture series, and conducting technical assistance.
Through this partnership, two literature reviews on social marketing have recently been completed: 1) "Promoting Nutrition and Physical Activity Through Social Marketing: Current Practices and Recommendations," (Alcalay and Bell), and 2) "Evaluating Nutrition and Physical Activity Social Marketing Campaigns: A Review of the Literature," (Samuels and Craypo).
This presentation will focus on the building of an academic-state partnership, as well as research initiatives focused on social marketing methodology and nutrition and physical activity.
Learning Objectives: At the conclusion of the session, participants will be able to: 1) Describe the role and methodology of social marketing campaigns in improving health behaviors to reduce nutrition and physical activity-related chronic disease risk, 2) Identify the challenges and opportunities of building an academic and state partnership, and 3) Discuss the factors in the creation and administration of a small grants program
Keywords: Social Marketing, Nutrition
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.