6029.0: Thursday, November 16, 2000 - 8:30 AM

Abstract #16239

Colorectal Cancer Screening and Early Detection: A Health Promotion Model

Marion S. White, MSPH, Division of Community Health, North Carolina Division of Health and Human Services, P.O. Box 27687, Raleigh, NC 27687, 919/715-3337, marion.white@ncmail.net and Diane M Narkunas, MPH, Division Of Cancer Prevention and Control, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Control, 4770 Buford Hwy, NE, Mailstop K-57, Atlanta, GA 30338, 770/488-4263, dxn3@cdc.gov.

Colorectal cancer is the second leading cause of cancer death in the United States. Although there is overwhelming evidence that colorectal screening and early detection reduces mortality, few people understand the importance of screening and many providers do not recommend screening to their patients. The purpose of this session is to present the North Carolina (NC) Department of Health and Human Services' approach to increase screening rates, reduce the stages of colorectal cancer diagnosis, and ultimately, reduce colorectal cancer rates. This model was developed to implement the following objectives of "The North Carolina Comprehensive Cancer Control Plan (1996-2000):" 1) to educate the public on the importance of colorectal cancer screening; 2) to assess the feasibility of local health departments implementing FOBT screening and follow-up; 3) to assess access issues and insurance coverage for screening and address through legislation; and 4) to educate providers about the evidence for efficacy of colorectal screening and new Medicare coverage for screening and follow-up care.

Learning Objectives: At the end of this session, participants will be able to: 1) Identify steps to develop a statewide health professional and public education model that improves access and quality of colorectal screening practices. 2) Describe strategies to reduce barriers to colorectal screening for underserved men and women age 50 years or older

Keywords: Cancer Screening, Health Promotion

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: The North Carolina Advisory Committee on Cancer Coordination The North Carolina Department of Health and Human Services
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

The 128th Annual Meeting of APHA