5090.0: Wednesday, November 15, 2000 - 1:24 PM

Abstract #16351

Descriptive epidemiology of cigarette promotional item use

BC Castrucci, BA1, KK Gerlach, PhD, MPH2, CT Orleans, PhD2, NJ Kaufman, RN, MS2, and SL Emont, PhD2. (1) Division of Sociomedical Sciences, The Joseph L. Mailman School of Public Health of Columbia University, 100 Haven Avenue, New York, NY 10032, 212-568-8135, bcastrucci@aol.com, (2) The Robert Wood Johnson Foundation, Route 1 and College Road East, Princeton, NJ 08543

Cigarette promotional item (CPI) use has been shown to be a significant predictor of susceptibility in adolescents. Furthermore, adolescents using CPIs unwittingly introduce tobacco imagery to situations where advertising would be otherwise prohibited. Therefore, the purpose of this presentation will be to examine the descriptive epidemiology of CPI use among adolescents.

The presentation uses data from the nationally representative school-based sample included in the 1996 Robert Wood Johnson Foundation Study of Smoking and Tobacco Use Among Young People. In addition to sociodemographic factors, environmental, familial, individual, and social factors were tested to determine their association with CPI use in the non-smoking and smoking adolescent. The presentation will provide a profile of those non-smoking adolescents and smoking adolescents who choose to use CPIs. Additionally, this presentation will examine which items those adolescents who use these products most often receive and the increased odds of smoking and smoking a particular brand when using CPIs and brand-specific CPIs.

While restrictions on advertising grow increasingly stringent, CPIs continue to be available to adolescents. To prevent the initiation of tobacco use among adolescents progression on the uptake continuum must be eliminated. This goal continues to be made difficult by the existence of CPIs.

Learning Objectives: 1. Describe which adoelscents are more likely to use cigarette promotional items. 2. Understand the relationship between use of cigarette promotional items and susceptibility and smoking status. 3. Recognize how these items promote tobacco use among young people

Keywords: Adolescents, Tobacco

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

The 128th Annual Meeting of APHA