The goals of the TP social marketing collaborative are to:
Integrate social marketing theory and practice into resource development, program development, health promotion, coalition building,policy change, branding public health.
Use social marketing to eliminate health disparities.
The collaborative, which includes 6 states, plans to engage in analysis and policy development to identify and promote best practices in social marketing as well as develop a signature project to develop a national public health brand. The presentation will include a review of brief discussion of key issues in social marketing and a discussion of how the six states will conduct its work.
Learning Objectives: N/A
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.