Objective: A national sample survey was conducted based on results to a methods study. These studies illustrate how incentives, reminders and courier delivery can achieve good response rates.
Background: Recent evidence suggests that a substantial proportion of sexually transmitted disease (STD) care may be taking place in the private sector, yet little is known about how physicians treat, diagnose and control STDs in private practice. A survey was designed to better understand STD practices in the private sector. A methods study of 311 physicians was conducted to determine what factors would increase response rates. This was followed by a survey of a national probability sample of 7,300 physicians.
Results: The methods study used varying cash incentives ($0, $15, $25) and delivery modes (Federal Express, US mail). A 21-page survey was designed with input from practicing physicians and sent to a random sample of 311 physicians from primary care specialties. Overall, 156 (56%) physicians returned completed surveys. Significant effects for incentive level and delivery mode were found. Highest response was among physicians in the $25/Fed Ex condition (81%). The national study was fielded using methods developed in the pretest. Surveys were delivered by FedEx, included a $15 cash incentive, and had multiple follow-ups (four mailings). Each additional mailing added to the response, with a final response rate of 70.2%
Conclusions: High response rates from busy practicing physicians can be achieved if surveys are relevant to clinical practice, sponsored by a reputable organization (the CDC), include a monetary incentive, and are delivered by a courier.
Learning Objectives: To learn about methods to maximize survey response rates among clinicians
Keywords: Methodology, Providers
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.