Case studies of successful boycotts with public health aims, including INFACT’s GE, Nestlé and current boycott of Philip Morris’ Kraft Foods, demonstrate how effective, organized consumer pressure can change the cost-benefit ratio for corporations that engage in life-threatening abuses. This article discusses both the role of a boycott as one strategy in a larger public education campaign, and the ingredients of successful boycotts. An analysis of selected Philip Morris internal documents show > just how a boycott affects not only a corporation’s bottom line, but also damages a corporation’s image and requires all corporate levels--from executives and management to sales personnel--to be engaged.
Learning Objectives: To understand how boycotts can be used as an effective public health strategy
Keywords: Tobacco Policy, Advocacy
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.