3003.0: Monday, November 13, 2000 - 12:30 PM

Abstract #17699

Boycotts as an Effective Public Health Strategy

INFACT Organization and Suren Moodliar. International Organizer, INFACT, 46 Plympton Street, 4th Floor, Boston, MA 02118

Case studies of successful boycotts with public health aims, including INFACTís GE, Nestlť and current boycott of Philip Morrisí Kraft Foods, demonstrate how effective, organized consumer pressure can change the cost-benefit ratio for corporations that engage in life-threatening abuses. This article discusses both the role of a boycott as one strategy in a larger public education campaign, and the ingredients of successful boycotts. An analysis of selected Philip Morris internal documents show > just how a boycott affects not only a corporationís bottom line, but also damages a corporationís image and requires all corporate levels--from executives and management to sales personnel--to be engaged.

Learning Objectives: To understand how boycotts can be used as an effective public health strategy

Keywords: Tobacco Policy, Advocacy

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

The 128th Annual Meeting of APHA