Physical inactivity is a serious and growing public health concern. With the launch of Healthy People 2010, physical activity is now one of 10 "leading health indicators" that will be reported on yearly by state. In 1997 the Massachusetts Department of Public Health (DPH) launched an initiative called MassMoves to increase the physical activity level of its residents. DPH strengthened its commitment in January 1999 by hiring a physical activity coordinator. This position has a broad mandate, cooperating with existing DPH programs and initiatives when feasible as well as developing independent efforts. Physical activity is conceptualized broadly, as an environmental, policy and community issue as well as a health concern. Efforts to date have included the development of a close partnership with the Massachusetts Governor's Committee on Physical Fitness and Sports, formation of a coalition and encouragement of community-based efforts. The coalition represents a variety of professional disciplines and organizations, including organizations affiliated with the National Coalition for Promoting Physical Activity (NCPPA) as well as non-traditional partners. The coalition is currently developing goals and objectives based on Healthy People 2010. DPH is also launching a Web site to communicate MassMoves strategies targeting three specific groups - professionals, communities, and citizens - on a statewide level. The DPH physical activity coordinator and a collaborator from outside DPH and the Boston area will offer their perspectives. Examples of community-based MassMoves partnerships will be briefly illustrated. The presentation will conclude with suggestions for other states interested in the Massachusetts physical activity initiative example.
Learning Objectives: 1. Articulate the value of a broad-based approach to population physical activity promotion. 2. Develop a list of potential physical activity partners (traditional and non-traditional) in his or her own area. 3. Describe the advantages and basic creation of an advanced technology means of communicating with partners in physical activity promotion
Keywords: Physical Activity, Public/Private Partnerships
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Massachusetts Department of Public Health
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: contractor