Data for this study were collected via telephone interview from 1,233 randomly selected house-holds in North Carolina. The purpose of this study was to determine nutritional practices and interests of North Carolinians. Findings will be used to design nutrition education materials and social marketing campaigns to increase healthy eating practices. Findings: Barriers for not consuming vegetables were investigated. The number one reason for limited resource population (LRP) was "cost"; for the non-limited resource population (NLRP) it was "vegetables take too long to prepare." The most influential factors on food shopping for LRP was "cost" and "what the family likes "; for NLRP it was "what the family likes " and "healthy eating". Data about what citizens wanted to know about healthy eating were also collected. The rank order of the items were the same for both groups; however LRP expressed more interest in "weight loss" than NLRP. In describing someone who eats healthy the number one choice for LRP was "healthy" and for NRLP it was "slim/slender". Both groups preferred mail and radio/TV over any of the 17 options as the chief avenues for receiving nutrition education. The preferred forms in which both wished to receive nutrition education were the same for both groups--- written and video forms.
Learning Objectives: To identify the major differences between the limited resource population and the non-limited resource population in nutritional attitudes, practices and educational needs
Keywords: Nutrition, Practice
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.