Representations of breast cancer in popular culture transmit not just factual information, but profound cultural and ideological messages as well. This presentation explores the representation of breast cancer in U.S. women's magazines from 1913 until 1996.
The dominant message about breast cancer transmitted through these magazines is personal responsibility. Women are depicted as responsible for detecting, preventing, and surviving breast cancer.
By focusing on individual women, these media messages succeed in propagating a "blame-the-victim" ideology. Furthermore, they shift the focus away from social, economic, political, and cultural causes and consequences of breast cancer.
Learning Objectives: Participants will be able to evaluate the role of popular culture as an influence on women's understanding and experiences of breast cancer
Keywords: Breast Cancer, Media
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.