Response rates for telephone surveys have decreased in the past decade. Behavioral Risk Factor Surveillance System (BRFSS) response rates for all states in the U.S. have decreased since 1994. For the state of Illinois the rates have decreased 18% from 1994 to 1998. The Illinois Prevention Research Center (IPRC) at the University of Illinois at Chicago is implementing a Demonstration Project focusing on the prevention and control of diabetes. IPRC is collaborating with a community organization to develop, implement, and evaluate a program of activities designed to enhance healthy lifestyles for Latino youth and their families. The IPRC administered a modified version of the BRFSS to identify community health status and create baseline data. To address the issue of low response rates, IPRC implemented an awareness campaign to promote the survey so that the survey data would be representative of the health status of the community. IPRC conducted a quasi-experimental study to determine if a community tailored awareness campaign was effective for increasing telephone survey response rates. Several different components of the Social Marketing framework were applied to tailor the campaign to the specific community on the Southwest side of Chicago. The presentation will describe the development of an awareness campaign to promote the administration of the health survey in the community; the evaluation techniques; and the results of the effectiveness of an awareness campaign in increasing the response rate.
Learning Objectives: 1. List components necessary to develop an awareness campaign to promote the administration of a health survey in a community 2. Identify the evaluation techniques used in the awareness campaign. 3. Assess the results of the effectiveness of an awareness campaign in increasing the response rate
Keywords: Community Collaboration, Latino
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Illinois Prevention Research Center
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.