5157.0: Wednesday, November 15, 2000 - 1:00 PM

Abstract #7462

1% or less milk campaign: A school based program to increase low-fat milk consumption among children, parents and staff at an elementary school

Kimberly G. Wagoner, MPH, Public Health Sciences/Social Science and Health Policy, Wake Forest University Baptist Medical Center, PO Box 573050, Winston-Salem, NC 27157-3050, 336-713-4223, kwagoner@wfubmc.edu

Many chronic illnesses have been linked to a person's lifestyle behaviors, including consuming a diet high in fat. Since that behavior is modifiable, it is important to target children before their nutritional patterns are imbedded and lead to chronic diseases.

Parents/guardians of children were also considered in this study since they basically decide what the child consumes. Educating them on low-fat milk benefits could help them to improve the health of the entire family.

This study investigated the hypothesis that 1% milk consumption would increase among children, parents/guardians and staff of an elementary school, as a result of a school-based program promoting low-fat milk.

Student's milk selection was measured by counting randomly placed milk cartons in the cafeteria cooler before and after lunch. Measurements were taken at baseline, throughout the intervention and at monthly follow-ups. Adults were targeted through a taste test. School staff completed a daily log, recording their low-fat milk consumption.

Consumption of 1% white milk increased among students. Removal of 1% chocolate milk increased whole and 2% milk consumption, while decreasing the number of students choosing milk.

A school-based intervention can increase 1% milk consumption among students. Offering low-fat, flavored milks can decrease high-fat milk choices and increase overall and low-fat milk consumption. The taste test encouraged sampling of 1% milk, but did not change adult behavior. Additional components involving family participation should be included in future programs.

Learning Objectives: At the conclusion of this session, participants will be able to 1. List nutrient values for the different types of milk. 2. Identify mechanisms that increase/decrease low-fat milk intake. 3. Create similar programs to use in community areas like churches, worksites, and grocery stores

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: none
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

The 128th Annual Meeting of APHA