A highly successful strategic planning process was used to develop a national campaign strategy to educate Medicare beneficiaries with diabetes about controlling their disease, and about expanded diabetes benefits under Medicare. The campaign is sponsored by the National Diabetes Education Program (NDEP), a joint effort of the National Institutes of Health and the Centers for Disease Control and Prevention, in collaboration with the Health Care Financing Administration (HCFA). On October 8, 1999, a group of 27 representatives of organizations interested in senior and/or diabetes issues gathered in Washington, D.C. to provide input on how to best educate Medicare beneficiaries about diabetes self-management benefits under Medicare; and how to enhance the campaign so that it reaches the maximum number of consumers and wields the greatest impact. Specifically, a six-step process was used to guide the planning, and included: identifying and refining the issue; analyzing target audiences; setting goals and objectives; developing preliminary messages; selecting communication methods; and identifying allies and partners. This presentation recounts the “brainstorming” among these stakeholder organizations and the development of a strategic plan to target this elderly population.
Learning Objectives: Participants will be able to describe how a strategic planning process was successfully used to develop a national campaign strategy to educate Medicare beneficiaries with diabetes about controlling their disease, and about expanded diabetes benefits under Medicare; and to learn how to adapt this process to their own strategic planning needs
Keywords: Diabetes, Medicare
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.