Background: In 1997, the Florida Prevention Research Center (FPRC) at the University of South Florida began the development of a new social change paradigm. This innovative, community-based approach to prevention program and policy development is entitled, "Community-Based Prevention Marketing". The FPRC's first demonstration of CBPM is a joint effort with the Sarasota County Health Department and the Sarasota County community to prevent smoking and alcohol drinking among Sarasota youth. Approach: CBPM blends community organization principles and practices, behavioral theories, and marketing concepts and methodologies into a synergistic framework for directing positive change. Community participation and control are central principles that guide program and policy planning, implementation and evaluation. First, the community is mobilized and conducts planning necessary to select a population and behavioral target. Next, community research is used to identify the individual, social, and structural determinants of the population that the program and policy plans to reach. Finally, the impact of the interventions on social and behavioral objectives and outcomes is evaluated rigorously by the community throughout the process. Lessons Learned: the development of effective prevention programs and prevention policies requires development of a community-based infrastructure for planning, the community's voice and control in program and policy development, and an innovative framework within which to organize the efforts. Community-Based Prevention Marketing is one method that has been effectively utilized to address these requirements.
Learning Objectives: At the conclusion of this session, the participant in this session will be able to: 1) Understand each phase in the Community Based Prevention Marketing (CBPM) Process and its implementation in a demonstration community, including: Community mobilization; Community Research; Program and policy development; and Program and policy evaluation. 2) Discuss the implications of CBPM for the development of successful prevention programs and policies; 3) Understand and discuss the importance of community participation and control in successful program and policy planning, development, implementation and evaluation;
Keywords: Policy/Policy Development, Community Participation
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Florida Prevention Research Center at the University of South Florida
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: grants