5285.0: Wednesday, November 15, 2000 - Board 4

Abstract #8987

Planning and implementing social marketing activities in a private-public partnership: the Arthritis Foundation and CDC

Johanna M. Hinman, MPH, CHES1, Lisa M. Carlson, MPH, CHES1, Michele L. Boutaugh, MPH, BSN1, Kathryn Harben2, and Joel London, MPH, CHES2. (1) Arthritis Foundation, National Office, 1330 West Peachtree Street, Atlanta, GA 30309, 404-965-7591, jhinman@arthritis.org, (2) CDC, NCCDPHP, Atlanta, GA

Research by the Arthritis Foundation and other organizations has documented a lack of awareness of the impact of arthritis, and the importance of early diagnosis and appropriate management. The Foundation is engaged in several activities to raise awareness, especially among women, through social marketing and communication. A joint Arthritis Foundation/CDC Communications Work Group is working to coordinate arthritis-related messages being disseminated by both agencies.

Social marketing is one component of the Foundation's activities to address the arthritis-related objectives in Healthy People 2010. Working in partnership with CDC and other organizations is a key strategy for implementing the "National Arthritis Action Plan (NAAP): A Public Health Strategy," a long-term, public health approach to arthritis. Beginning with appropriate research to identify knowledge, attitudes, and practices of women with arthritis, the Foundation's activities include the development of targeted messages and an integrated communication plan to reach the target audience.

Regular meetings of the joint work group, joint attendance at CDCynergy training, and co-sponsorship of meetings to build partnerships among Foundation chapters and public health departments all contribute to the joint planning and implementation of complementary messages.

This presentation will review the establishment of the partnership, sharing of resources, and steps taken to ensure that messages delivered by both organizations are complementary.

Learning Objectives: By the end of this presentation, participants will be able to:

  1. Identify at least two mechanisms for inter-agency communication;
  2. Discuss potential benefits and barriers to conducting social marketing and health communication activities in partnership with other agencies.

Keywords: Partnerships, Social Marketing

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: Employed by the Arthritis Foundation. Arthritis Foundation (non-profit offering self-management strategies) will be referenced.

The 128th Annual Meeting of APHA