Numerous breast health education programs have been developed and implemented over the past several decades in response to the increased number of women diagnosed of breast cancer each year. Although many share a common goal, the early detection of breast cancer, these programs vary widely in approach. One program with a unique approach to breast health education is Triple Touch, a multicultural and intergenerational statewide program developed and launched by the Florida Division of the American Cancer Society in 1994. Triple Touch is unique because it 1) incorporates multiple behaviors including mammography, clinical breast examination and breast self-examination as the core components of the educational curricula; 2) integrates two learning environments including group and individual settings; and 3) utilizes two learning styles including passive and active program activities. In March of 1999, Phase-One of a multi-phase program evaluation of the Triple Touch program began. Instructors of the program were recruited to deliver the Triple Touch program and to collect baseline data on participants’ knowledge, attitudes, and behaviors related to breast cancer and breast cancer screening. The present research marks Phase-Two of the evaluation and revisits the Triple Touch participants who attended the program during the Phase-One data collection period(282 women). Participants will be re-contacted via telephone and administered a follow-up survey assessing knowledge, attitudes, and behavior. Responses at 12-month follow-up will be compared to baseline responses to assess the impact of the program on knowledge retention, attitude change and behavior change.
Learning Objectives: At the conclusion of the session, the participant will be able to: 1. Identify the successes and shortcomings of the Triple Touch program in terms of participant knowledge retention, attitude change, and behavior change. 2. Discuss the strengths and weaknesses of a multi-behavior approach to breast health education versus a single-behavior approach
Keywords: Breast Cancer Programs, Evaluation
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: American Cancer Society
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.