5283.0: Wednesday, November 15, 2000: 4:30 PM-6:00 PM

Effective health communication campaigns: From creation through evaluation

See individual abstracts for presenting author's disclosure statement.
Learning Objectives: Refer to the individual abstracts for learning objectives
Presider(s):Amelie Ramirez, DrPH
4:30 PMDietary patterns relate to heart disease risk factors in women: The Framingham Nutrition Studies
Barbara E. Millen, DrPH, RD, Paula A. Quatromoni, MS, RD, Donna L. Copenhafer, PhD, Serkalem Demissie, MPH, Catherine E. O'Horo, RD, Ralph B. D'Agostino, PhD
4:45 PMApplying marketing principles to create a high impact, targeted health education campaign: The Pittsburgh Prematurity Prevention Project
Marilyn Kail, MEd
5:00 PMStrategies for evaluating the National Folic Acid Campaign
L.B. Squiers, PhD, S.L. Hammond, PhD, C. Prue, PhD, K. Treiman, PhD, M. Volansky, MPH, E.D. Reed, MHS, Katherine L. Daniel, PhD, Mary Iodice, MA, MPH, CHES
5:15 PMUse of qualitative methods in market segmentation: Establishing priorities for physical activity
Brad L. Neiger, PhD, CHES, Michael D. Barnes, PhD, CHES, Natalie Lindman, MS, Rosemary Thackeray, MPH
5:30 PMBuilding a campaign identity through creative focus group research: The National Bone Health Campaign
Judith A. McDivitt, PhD, Nicole A. Kerr, MPH, Purnima Chawla, PhD, Mary E. Miscally, MPH
Sponsor:Public Health Education and Health Promotion
Cosponsors:Disability Forum

The 128th Annual Meeting of APHA