6000.0: Thursday, October 25, 2001: 8:30 AM-10:00 AM

Oral Session

Tobacco Advertising and Counter Advertising Campaigns

See individual abstracts for presenting author's disclosure statement.
Learning Objectives: see individual abstracts
Moderator(s):Manuella Adrian, MScHyg
8:30 AM"Kiss the Girls and Make Them Cry"--The destruction of the first paid non-smoking advertisement campaign in the United States
Theodore H. Tsoukalas, PhD, Stanton Glantz, PhD
8:48 AMAssessing the efficacy of anti-smoking messages for urban youth at risk: A comparison of the American Legacy Foundation and Philip Morris ad campaigns
J. Moon-Howard, DrPH, E. Arnold, MA, M.L. Haviland, DrPH
9:06 AMQuantitative testing of youth tobacco counter-advertisements
Karen K. Gutierrez, BA, Jeff McKenna, MS, Linda A. Block, MPH
9:24 AMRethinking anti-smoking campaigns: Are we preaching to the converted?
Michael Burgoon, PhD, Jason T. Siegel, MA, Joseph Grandpre, PhD, Eusebio Alvaro, PhD
9:42 AMTobacco industry advertising and marketing through sports: a global perspective
Katy M. Curran, MS, ATC
Sponsor:Alcohol, Tobacco, and Other Drugs
Cosponsors:Community Health Planning and Policy Development
CE Credits:CME, Health Education (CHES), Nursing, Pharmacy, Social Work

The 129th Annual Meeting of APHA