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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
Gerardine Wurzburg, MA, H. Grady Watts, MA, and Dick R Lui, MPH. State of the Art, Inc., 4455 Connecticut Ave. NW Ste. B-200, Washington, DC 20008, (202) 537-0818, gwurzburg@stateart.com
Television and video can be powerful media for communicating health messages. To date, much of the health communication activities have centered on public service announcements or social marketing campaigns. Using these models, State of the Art, Inc., an Academy Award® winning communications company, has combined health communication techniques with a documentary-style approach to filmmaking to produce long form programs (30 minutes or longer) with the goal of changing knowledge, attitudes and beliefs to support behavior change. These programs can be used to support intervention programs by improving the viewer’s beliefs and attitudes about a health behavior. This is particularly effective for recruiting people to participate in behavior modification/self-management programs run by managed care organizations.
This session will describe the process used to produce these health communication programs and messages. Examples of these programs will be screened during the session. The involvement and contribution of individuals and organizations is crucial for this process to be successful. Topics addressed will include using key informant interviewing for preproduction, focus group testing, subject recruitment and evaluation. There will also be a discussion about effective uses for these media.
Learning Objectives:
Keywords: Health Communications, Video
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: State of the Art, Inc.
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: Employment