The 130th Annual Meeting of APHA

Session: Using Popular Media as Vehicles for Delivering Effective Health Messages
5133.0: Wednesday, November 13, 2002: 12:30 PM-2:00 PM
Oral
Using Popular Media as Vehicles for Delivering Effective Health Messages
This session will discuss the use of popular media to promote health education messages.
Learning Objectives: Refer to the individual abstracts for learning objectives
See individual abstracts for presenting author's disclosure statement and author's information.
Organizer(s):Meg Young
12:30 PMApplying audience research data to the placement of TV and radio tobacco prevention and cessation messages in four media markets
Scott W. Connolly, MPH, John K. Worden, PhD, Brian S Flynn, ScD, Kathleen D. Howe, Melissa Drzewiczewski, MA
12:45 PMAgenda-setting hypothesis, popular women’s magazines, and depression
Jan Borman, PhD, RN
1:00 PMDevelopment of a measure of journalistic enterprise for health stories
Charlene Caburnay, MPH, Douglas Luke, PhD, Matthew W. Kreuter, PhD, MPH
1:15 PMProducing documentaries for health communication
Gerardine Wurzburg, MA, H. Grady Watts, MA, Dick R Lui, MPH
1:30 PMComparing coverage of locally-produced health news across television and newspapers in two Missouri communities
Charlene Caburnay, MPH, Brooke L. Wackerman, MPH, Matthew W. Kreuter, PhD, MPH, Heather A. Jacobsen, MPH, Darigg C. Brown, BS, Vicki L. Collie, Jyothi Priya Varanasi, BA
Organized by:Public Health Education and Health Promotion
Endorsed by:Public Health Nursing; School Health Education and Services
CE Credits:CME, Health Education (CHES), Nursing, Pharmacy, Social Work

The 130th Annual Meeting of APHA