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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
Jill Center, MPH, National Institute of Child Health and Human Development, National Institute of Health, 31 Center Drive, Room 2A32, Bethesda, MD 20892, 301-435-3457, centerj@mail.nih.gov
NICHD has developed the following set of goals for a Media Literacy Campaign to address the media’s influence on young people’s choices regarding food and physical activity:
Establish physical activity and healthy eating as a value among the youth participants Identify and enlist youth-serving organizations in the campaign Foster partnerships between for-profit and not-for-profit organizations to support the campaign Create awareness among the youth participants of the role that multi-media play in shaping values concerning physical activity and nutrition Build skills among the youth participants to encourage critical thinking, healthy lifestyle choices, and informed decision-making for their future.
To achieve these goals, NICHD has developed a media literacy curriculum which selected youth-serving organizations will use to teach children how to look critically at media messages and how to use the media to relay important public health messages to their peers. Summary: This presentation describes the biggest health threats facing tweens (children aged 9–13 years) and a national campaign that uses diverse marketing strategies to motivate tweens to make healthy choices. Marketing research data are summarized to help participants understand tweens and what influences them. Partners in the campaign describe lessons learned and marketing strategies used to influence tweens’ choices about positive activities, pro-social activities, food, physical activity, alcohol use, and bullying.
Learning Objectives:
Keywords: Literacy, Youth
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.