The 130th Annual Meeting of APHA

Abstract #45522

Marian Huhman, PhC, CDC's Youth Media Campaign, CDC, 4770 Buford Highway, NE., Mailstop K-40, Atlanta, GA 30341-3717, 770-488-6480, mhuhman@cdc.gov, Carrie Heitzler, MPH, CDC's Youth Media Campaign & Division of Nutrition and Physical Activity, Centers for Disease Control and Prevention, 4770 Buford Hwy, M/S K46, Atlanta, GA 30342, and Jami Fraze, PhD, CHES, CDC Youth Media Campaign, CDC, 4770 Buford Highway, NE., Mailstop K-40, Atlanta, GA 30341-3717.

VERB Youth Media Campaign includes a multi-faceted evaluation component. The speaker will outline major components of the process and outcome evaluation, including plans for the VERB tracking study and plans for the event evaluation. Also included will be a progress report on the outcome evaluation, preliminary results of the baseline study, and plans for follow up of the original panel of tweens and parents.

Learning Objectives:

By the end of the session, participants will be able to
• Describe two examples of process evaluation to be implemented in the VERB campaign
• Explain how creative elements of VERB are evaluated.

Keywords: Social Marketing, Evaluation

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.