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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
4160.1: Tuesday, November 12, 2002: 12:30 PM-2:00 PM | |||
Oral | |||
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| During the summer of 2002, CDC’s VERB campaign was in a ”teaser” phase. The full launch of VERB began in October 2002. This presentation will cover the extensive formative research that is ongoing in the campaign; the creative platform of VERB’s launch phase, VERB’s use and success with guerrilla marketing, and evaluative feedback on the campaign thus far with a review of future evaluation plans. | |||
| Learning Objectives: Refer to the individual abstracts for learning objectives | |||
| See individual abstracts for presenting author's disclosure statement and author's information. | |||
| Suzanne (Suzi) Gates, MPH | |||
| CDC's youth media campaign: Building the VERB brand using formative research Enbal Shacham, MEd, Jami Fraze, PhD, CHES | |||
| VERB: The creative side Lori Asbury | |||
| Creating "VERB" buzz Carrie Heitzler, MPH | |||
| VERB: From creative execution to complex evaluation: What's working and how do we know? Marian Huhman, PhC, Carrie Heitzler, MPH, Jami Fraze, PhD, CHES | |||
| Organized by: | Public Health Education and Health Promotion | ||
| Endorsed by: | School Health Education and Services | ||
| CE Credits: | Health Education (CHES), Nursing, Pharmacy, Social Work | ||