The 130th Annual Meeting of APHA

Session: VERB: It's What You Do. CDC's Youth Media Campaign
4160.1: Tuesday, November 12, 2002: 12:30 PM-2:00 PM
Oral
VERB: It's What You Do. CDC's Youth Media Campaign
During the summer of 2002, CDCís VERB campaign was in a ĒteaserĒ phase. The full launch of VERB began in October 2002. This presentation will cover the extensive formative research that is ongoing in the campaign; the creative platform of VERBís launch phase, VERBís use and success with guerrilla marketing, and evaluative feedback on the campaign thus far with a review of future evaluation plans.
Learning Objectives: Refer to the individual abstracts for learning objectives
See individual abstracts for presenting author's disclosure statement and author's information.
Presider(s):Suzanne (Suzi) Gates, MPH
12:30 PMCDC's youth media campaign: Building the VERB brand using formative research
Enbal Shacham, MEd, Jami Fraze, PhD, CHES
12:50 PMVERB: The creative side
Lori Asbury
1:10 PMCreating "VERB" buzz
Carrie Heitzler, MPH
1:30 PMVERB: From creative execution to complex evaluation: What's working and how do we know?
Marian Huhman, PhC, Carrie Heitzler, MPH, Jami Fraze, PhD, CHES
Organized by:Public Health Education and Health Promotion
Endorsed by:School Health Education and Services
CE Credits:Health Education (CHES), Nursing, Pharmacy, Social Work

The 130th Annual Meeting of APHA