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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
Lori Asbury, CDC's Youth Media Campaign, CDC, 4770 Buford Highway, NE., Mailstop K-40, Atlanta, GA 30341-3717, 770-488-6480, lasbury@cdc.gov
The Campaign builds awareness and message adoption through traditional, interactive and alternative media and through public relations activities. Vehicles used to deliver Campaign messages surround the intended audience in every aspect of their daily lives - school, community and home. The national media plan generates broad awareness of the Campaign, while ethnic overlay plans provide the ability to reach directly to priority audiences.
As the campaign progresses, there are different levels of messages to motivate the tween audience and their parents, caregivers and key influencers. Communication messages have been developed encourage tweens to discover new activities and motivate parents to encourage and support tween involvement in activities.
Current plans for creative executions and lessons learned from the Campaign thus far will be shared in this session.
Learning Objectives: At the end of the session, participants will be able to
Keywords: Social Marketing, Child Health Promotion
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.