The 130th Annual Meeting of APHA

Abstract #51131

Judith A. Costlow, MS, New Mexico Department of Health, 712 Gonzales Road, Santa Fe, NM 87501-8923, 505-820-1036, j.costlow@att.net

As baby boomer women reach midlife they become the target for more marketing and outreach as the life transition of menopause becomes the focus for much attention from the medical and pharmaceutical arenas. This paper traces the history of the use of hormones to treat menopausal women, the reasons given for their use and the continuing controversy over their usage. This paper will also discuss possible alternatives for women to deal with signs of menopause.

Learning Objectives:

At the conclusion of this presentation, participants will be able to
• Discuss the history of hormonal usage for menopausal women
• Recognize the monetary stakes pharmaceuticals companies have by making menopause a disease to be treated
• Learn about alternatives to hormonal treatment.

Keywords: Menopause, Marketing

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.