 | The 131st Annual Meeting (November 15-19, 2003) of APHA |
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| The 131st Annual Meeting (November 15-19, 2003) of APHA |
Marsha Henderson, MCRP, Chandra Smith-Collier, MA, and Sherry Williams, MPH. Office of Women's Health, U.S. Food and Drug Administration, 5600 Fishers Lane, Room 16-65, HF-8, Rockville, MD 20857, 301-827-3350, mhenders@oc.fda.gov
The Food and Drug Administration's Office of Women's Health developed a public awareness campaign to address the looming epidemic of diabetes, a condition that affects 17 million Americans, more than half being women. The campaign, "Take Time to Care (TTTC)…About Diabetes" co-sponsored by the American Diabetes Association (ADA) and the National Association of Chain Drug Stores (NACDS) was launched for one month in May 2002, in 11 cities, distributing over 5 million brochures nationwide in English and Spanish. Five nurse's organizations helped to reach over 50,000 people in high-risk communities. ADA provided support in 80 field offices throughout the country and access to their 1-800-DIABETES hotline number. Over 32 stores were represented with 3200 outlets.
The TTTC network includes over 200 national organizations with local chapters that have not typically partnered with the FDA. Partnerships with all Public Health Service agencies, unions, churchs, local health depts., and senior centers are examples of organizations that were vital to the success of the campaign. Partnerships were also established with other websites including Ivillage, Prevention, Lifetime, and Univision. In May, the campaign's website received over 90,000 hits. Our findings show that 40% of the program participant household income were $25,000 or less; over 4,000 participants attended store demonstrations; over 1,900 participants with diabetes took HbA1c tests; more than 3,000 individuals participated in meter demonstrations; over 1,800 participants were administered ADA Diabetes Risk Assessments. Because of the success of this one-month campaign, a national campaign will be launched in late 2003.
Learning Objectives:
Keywords: Diabetes, Health Education
Related Web page: www.fda.gov.womens/taketimetocare/diabetes/default.htm
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.