Session: Health Risk and Prevention Behaviors: Successful Examples of Communication Campaigns and Materials
3237.0: Monday, November 17, 2003: 12:30 PM-2:00 PM
Oral
Health Risk and Prevention Behaviors: Successful Examples of Communication Campaigns and Materials
Learning Objectives: Refer to the individual abstracts for learning objectives
See individual abstracts for presenting author's disclosure statement and author's information.
Presider(s):LaChenna Cromer, MPH
12:30 PMMass media and interpersonal communication in a statewide anti-smoking campaign
Darleen V. Schuster, MA, MPH, CHES, Made' R. Wenten, MS, MPH, Jennifer B. Unger, PhD, Tess Boley Cruz, PhD, MPH, Louise A. Rohrbach, PhD, MPH, Thomas W. Valente, PhD
12:45 PMTake Time to Care About...Diabetes: A U.S. FDA, Office of Women's Health National Campaign
Marsha Henderson, MCRP, Chandra Smith-Collier, MA, Sherry Williams, MPH
1:00 PMSocial marketing and community collaboration: The making of an effective HIV prevention campaign for African Americans
Nigretta Bradley, MPH, Staci N. Syas, MPH
1:15 PMHands on social marketing: Practical ideas and customized tools to support the Massachusetts WIC social marketing campaign
Mary Kassler, MBA, Cheryl Fogerty, MS, Dawn Baxter, MBA, Shannon Sansonetti, MA
1:30 PMSmallpox Preparedness: Developing messages and materials
Alan P Janssen, MSPH, Richard R. Tardif, PhD, Vincent T. Covello, PhD, Mark Herring, EdD
1:45 PMCommunicating risk without alarming a low risk general population
Melissa Kraus Taylor, MA
Organized by:Public Health Education and Health Promotion
Endorsed by:Community Health Planning and Policy Development
CE Credits:CME, Health Education (CHES), Nursing, Pharmacy

The 131st Annual Meeting (November 15-19, 2003) of APHA