Recorded presentation

Richard N. Scott, MD¹, Randolph Rowel, PhD¹, Precilla Lorene Belin, PhD, MA, CHES¹, Shaquana Divers, MHA², and Yvonne L. Bronner, ScD, RD². (1) Public Health Program, Morgan State University, 1700 East Cold Spring Lane, Jenkins 343, Baltimore, MD 21251, 443-885-3238, rnscott@erols.com, (2) Department of Public Health, Morgan State University, 343 Jenkins Hall, 1700 E. Cold Spring Lane, Baltimore, MD 21251

African American males are disproportionately impacted by prostate cancer leading to high levels of mortality and morbidity. Traditional methods of outreach using brochures, pamphlets, posters, radio announcements, community advertising and church based health fairs were not successful in getting the men to come out and participate in prostate screenings. Qualitative research using observations, in- depth interviews and focus groups revealed that the following strategies were likely to be useful: 1) must use culturally appropriate outreach materials with race specific images, 2) preferred African American male Community Health Workers, 3) wanted screening sites in the community that could provide easy access and 4) needed health care providers who were culturally sensitive. When the lessons learned from the qualitative research were applied, there was a statistically significant difference in the number of African American males recruited from the intervention site versus the five other sites

Learning Objectives:

• Demonstrate how to identify, recruit and train African American Community Health Workers to implement prostate cancer screening outreach.

Keywords: Minorities, Male Health

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Recorded presentation